Winning Brands Corporation (WNBD)

[scupscup]

FROM ERIC

I had some basic questions about Lancaster.
You well see my question followed by Eric's answers.







From: Eric Lehner <[e-mail]>

Date: Wednesday, September 16, 2009 2:47 PM

To: [e-mail] <[e-mail]>

Subject: Answers to Lancaster Questions

Size: 19 KB

Hello Scup,

Answers to your questions appear in red below your questions.



Great email you sent about Lancaster training.







1. How many people did we train? We trained all 69 reps, 4 National Accounts team, 2 inside sales support and 2 customer service personnel. We also saw all senior sales managers including the Territorial managers, being 4 or 5.



2. What was there overall feeling about Winning Colours? The “wow” factor was alive and well amongst those that attended our booth. We did receive feedback from senior management as well stating that the reps were quite open in stating that the Winning Colours introductions and training was one of, or perhaps the most interesting, of their sales conference event. A number of the reps also said that they could picture Winning Colours as a key that opened doors for new opportunities – ie Lancaster gaining new accounts.



3. Will they provide their clients addresses to us so we can input them into our store locator? Lancaster is willing to share appropriate customer information. One such trigger is the use of the sales forms designed by them for taking orders that include the new floor or sidewinder displays. We stressed the importance of the store locator feature and the reps appreciated this as a tool.



4. They have set up a national account sales team. Is this team set up just for Winning Brands? The team, currently numbering 4 senior people, is in place and just starting to set appointments. This team is in play for all of the Lancaster product lines. These National Account Reps certainly liked the fact that Winning Colours is now available to Lancaster, as they are going after non-paint accounts too, such as grocery, as part of their new initiatives.



5. How long before we can see them landing stores in the United States? Given that the sales conference is just over, it is reasonable to expect that most reps will be hitting the streets this week. Since they appeared to be ambitious and knowledgeable, it is our belief that some reps will have orders this quarter. Lancaster is hopeful that they will see inventory movement starting within weeks. They have also just secured distribution responsibility for Benjamin Moore corporate stores, some of which already carry Winning Colours.



6. Where any of the sales people mentioning that their clients wanted Winning Colours now do to the advertising we have been doing in some of the paint trading magazines or maybe ,because they received a sample from Winning Brands? I can confirm that reps mentioned seeing our Ad in The Paint Dealer. Typical event: a paint store owner placed the magazine in the Lancaster sales rep’s hands, with the Winning Colours advertisement open, and asked for information about Winning Colours, specifically. The Lancaster sales rep’s subsequent introduction to us at the Lancaster sales conference completed the circle in that case. There were others.



7. Is it possible to tell us on how many racks Lancaster ordered? To me these are a HUGE selling point. We have set things up so that any requests for the floor stands or sidewinders come directly to us from the reps. This way we have a mechanism in place that ensure that we know which store(s) have requested them. Lancaster ships the product, we ship the rack.



Thanks again





Scup





Eric Lehner

CEO

Winning Brands Corporation



P + 1 [phone] ext 101

F + 1 [phone]

W www.WinningBrands.ca