EMAIL FROM ERIC
From: Eric Lehner <eric@winningbrands.ca>
Date: Friday, September 11, 2009 12:32 AM
To: scupscup@cox.net <scupscup@cox.net>
Subject: Lancaster Update
Size: 15 KB
Good evening moderator team –
I have been de-briefing tonight with our personnel providing product orientation and training this week at Lancaster in Spartanburg, South Carolina. I am sharing this quick note to you as an update because it follows directly from a comment made in our recent News Release about the process of engaging Lancaster sales personnel through Winning Colours specific training.
The bottom line is that our crew is very impressed with the professionalism and level of interest displayed by Lancaster sales representatives and management. We are training the Lancaster personnel, hands-on, in groups of 2 – 4, every 20 minutes through each day. This provides practice to the sales representatives and first-hand experience with Winning Colours Stain Remover. It also helps build one-on-one rapport with the representatives who are going to speak for the product with their account contacts across the USA. When performing training to large groups, individuals can become faceless. However, in our buddy system alternative, the interaction is face-to-face. with discussion and exchange of questions/answers/suggestions and more. Naturally there will be additional training – this is the start.
The fact that Lancaster has publicly announced their intention to reach out to national retailers of various kinds coincides perfectly with the ability of Winning Colours Stain Remover to cross several channels of distribution effortlessly. This is because of the remarkable versatility of Winning Colours Stain Remover.
The dividends of first-hand experiences by industry personnel will eventually pay off for the product and the company, when hundreds, and then thousands of U.S. Paint Department personnel have their OWN Winning Colours moments of truth to share with retail customers. Reading a label to answer a customer question is one thing. Telling the customer what happened in a personal incident is another. For example, today I was providing orientation to a future Winning Colours Ambassador to another country by means of field visits to Canadian stores carrying Winning Colours. What struck the visitor was the ease and natural quality of the commentary by paint counter personnel when describing Winning Colours. At one Benjamin Moore store, the counter representative, Melissa, dived right into a discussion of the fact that 2 days ago an entire can of paint was dropped from the mixer creating a kind of paint bomb mess everywhere, completely saturating her clothing. She was literally proud to say how she had the presence of mind to soak all the clothing in Winning Colours and then put it through the washing machine – and is wearing the same clothing again. She then took us into the back to where the dried paint was now all over the concrete floor. They had not even bothered to try to deal with it beyond wiping because there was just so much, now all dry, complete with footprints. I got down on my hands and knees to show them how by placing some Winning Colours on, letting it mix a bit, and then starting to rub, the floor was coming through again because the paint was dispersing. When finished demonstrating, I wiped my fingers with paper towel without even the need to rinse my skin. The paint store will now finish the job themselves. When such “moments of truth” (as we refer to authentic personal experiences) are shared by an entire industry, a profound acceleration will take hold in the advancement of Winning Colours into the hearts and minds of regular people everywhere in America.
With the reach, enthusiasm and professionalism of America’s leading distributor to our first major sector now fully engaged with Winning Brands, it is difficult not to feel real excitement about our future.
(All opening deliveries to Lancaster distribution centers have been completed on schedule.)
Best regards,
Eric Lehner
CEO
Winning Brands Corporation
P + 1 (705) 737-4062 ext 101
F + 1 (705) 737-9793
W www.WinningBrands.ca
