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[JustCallMeSassy]

Sony's 'District 9' debuts in first place: A lesson for Hollywood?
Posted Aug 17th 2009 9:30AM by Steven Mallas (RSS feed)
Filed under: Time Warner (TWX), Viacom (VIA), Sony Corp ADR (SNE), Hasbro Inc (HAS), Film

Moviegoers were in the mood for allegorical science fiction this past weekend. According to Boxofficemojo, District 9, distributed by Sony (NYSE: SNE) and produced by Lord of the Rings helmsman Peter Jackson, grossed an estimated $37 million at domestic theaters.

Viacom's (NYSE: VIA) G.I. Joe: The Rise of Cobra, based on the famous Hasbro (NYSE: HAS) toy brand, was second with $22.5 million. And coming in third was The Time Traveler's Wife from Time Warner (NYSE: TWX), a romantic drama that captured $19 million in ticket sales.