NeoMedia Technologies, Inc (NEOM)

[Drmyke3]

NeoMedia announces travel, petrol and bank deals for mobile barcodes in the Philippines
Posted by Cian on Jul 22, 2009 14:26
Tags: 2D Barcodes, barcodes, Mobile barcodes, mobile payment, mobile tickets, Neomedia, omniprime marketing, Phoenix Petroleum, RCBC

NeoMedia has announced new 2d barcode deals with several companies in the Philippines. NeoMedia has been working with Omniprime Marketing, a mobile solutions company in the Philipines for three years now. They are announcing several new mobile barcoding services they have created together. These include barcodes on cash cards, payments for train and boat tickets, and a loyalty scheme for petrol stations.

Batangas Port:

NeoMedia has announced a phased implementation of it’s technology in the Philippines’ Batangas Port. It currently uses 2d barcodes on paper tickets, but soon they’ll begin sending the barcode tickets directly to phones. Batangas is the first port to get this system, with roll-outs also planned in other ports.

Rizal Commercial Banking Corporation:

RCBC, a financial institution in the Philippines, will be using NeoMedia barcode tech for contactless payment. The bank will be printing unique barcodes on its customers ATM cards. Scanning the code at a point-of-purchase will automatically debit the card account. Batangas Port is one of the places where this service will be available. From 15 July, passengers will be able to scan the cards at turnstiles, and their E-Wallet bank accounts will be automatically debited.

Phoenix Petroleum:

Phoenix Petroleum has 100 petrol stations across the Philippines. It’s NeoMedia implementation will manage a pre-paid petrol and loyalty points system it is creating. Customers will be able to top up their mobile with petrol money, which can be redeemed at any Phoenix Petrolium station. Scanning your 2d barcode will not only automatically debit your pre-paid petrol account, but also award loyalty points.

From the release:

“Working alongside Omniprime, as we have done for the past three years, we continue to further strengthen our foothold in this rapidly developing mobile market. NeoMedia’s technology is perfectly suited to the geography of a country such as the Philippines, and we’re looking forward to applying our services in more new and innovative ways,“ commented Dr. Christian Steinborn, CEO of NeoMedia Europe AG.

What we think?

Three deals in one announcement is a good thing - NeoMedia is obviously doing well out of its relationship with Omniprime. I’m also interested in the ATM idea - I had never considered that. Cash cards are another thing that people have on them all them time. By linking a unique barcode to your cashcard, it opens up a whole realm of possibilities for mobile barcode payment

http://www.gomonews.com/neomedia-announces-travel-petrol-and-bank-deals-for-mobile-barcodes-in-the-philippines/

Dr. Mike