NeoMedia Technologies, Inc (NEOM)

[srowen]

I think I already answered in my last two posts? EZCode appears to encode a numeric ID, only. Do you want to know technical details? why not go look at the specification?
http://www.scanbuy.com/web/index.php?option=com_content&view=article&id=55&Itemid=15

Sorry I may be missing what you are asking.

Of course, I agree, that the best possible outcome is to both dominate the market and control the ecosystem! I think it's become clear that nobody will own a proprietary ecosystem, so, there is no longer value, and in fact there are costs, to trying to push a proprietary system.

A proprietary system is not a competitive advantage. It is a disadvantage, compared to open solutions. Open solutions have inherently more value, all else equal, to customers -- mostly because they are free. ;) But of course, if you can overcome that disadvantage and still dominate, that's the best thing.

I am just saying, this looked clear a couple years ago too, but it's only now they've opened it up. I personally think it's good that Neomedia has stopped pushing Aztec (which is, actually, open too) and sticking to QR.

One thing to note is: Scanbuy doesn't own the EZCode format. It was developed at ETH Zurich were it was called Visual Codes, and, they own the IP. They license it exclusively to Scanbuy. So all this amounts to is: Scanbuy has given up the exclusivity part. For that reason, I don't really buy the argument about damages, since, it is not theirs to 'give'.