Earthworks Entertainment to Launch 24/7 Oldies Radio Network Featuring Super Jock Larry Lujack
ADDISON, TX, May 20, 2009 (MARKETWIRE via COMTEX) -- Earthworks Entertainment, Inc. (PINKSHEETS: EWKS) announced today that it has signed an agreement with Hit Parade Radio, Inc. to launch a 24/7 Oldies Radio Network in Texas featuring Larry Lujack.
Earthworks Entertainment is making an equity investment in the product and will be responsible for the operation and launch of the concept across the USA scheduled for September 2009.
"I can't be happier than to work again with my long time friend John Rook in the development of the Oldies Network," said Earthworks CEO Steven Humphries. Rook and Humphries (then Steve Rivers) worked together at KROY in Sacramento in the late 1970s prior to Humphries joining the General Cinema radio group (former owners of Z-93 Atlanta, KRBE-Houston, WGCL, Cleveland, WIFI-Philadelphia and WEFM-Chicago) as the National Program Director.
Rook added, "The oldies format will feature the legendary Larry Lujack in prime time morning drive who worked with me at WLS and WCFL in Chicago. The format will be based out of the DFW Metroplex, with offices and studios located there."
Humphries added, "With the tough economic times ahead for the broadcast industry, providing a quality live music format targeted toward the 50+ audience (the same audience that embraces Rush Limbaugh), Hit Parade radio is a natural for broadcasters that are looking to cut cost, but at the same time provide a quality programming product."
Rook commented, "On Hit Parade Radio, you'll hear artists that you don't hear on other popular oldies radio formats. Our target is the recession proof 50+ adult that has discretionary dollars to spend."
Earthworks Entertainment is also in the process of negotiating an affiliate relations and sales agreement with a major radio network group to distribute Hit Parade Radio.
Hit Parade Radio President John Rook said, "Hall of Fame inductee Larry Lujack was key to my success as a programmer. Steve Humphries (aka Steve Rivers) played a big role in my success as a consultant. Teaming them with others who have made major contributions to radio is a home run for the Hit Parade format."
Rook further stated, "We will be announcing additional major, national recognized on-air talent in the near future."
Earthworks management expects to sign more than 100 stations in the first 12 to 18 months, which will generate more than $5.0 million in revenue for the Hit Parade Radio Network. For a demo of the programming log onto www.earthworksentertainment.com
The statements contained in this press release that are not historical facts are forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934 ("the Securities Act"), as amended and the Private Securities Litigation Reform Act of 1995. Such forward-looking statements may be identified by, among other things, the use of forward-looking terminology such as "believes," "expects," "may," "will," "should," or "anticipates" or the negative thereof or other variations thereon or comparable terminology, or by discussions of strategy that involve risks and uncertainties. In particular, our statements regarding the anticipated growth of the company from our subsidiary divisions, the anticipated longer-term growth of our business, and the timing of the projects and trends in future operating performance are examples of such forward-looking statements. The forward-looking statements include risks and uncertainties, including, but not limited to, the timing of revenues due to the uncertainty of market acceptance and other factors, including general economic conditions, not within our control. The factors discussed herein and expressed from time to time in our filings with the Securities and Exchange Commission could cause actual results to be materially different from those expressed in or implied by such statements. The forward-looking statements are made only as of the date of this filing and we undertake no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.
AI
