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Ironclad Performance Wear Introduces Snap-on(R) Branded Performance Work Gloves
May 7, 2009 8:45:00 AM


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View Additional ProfilesPartnership leverages Ironclad's technical work glove leadership with Snap-on's reputation and brand recognition.


LOS ANGELES, May 7 /PRNewswire-FirstCall/ -- Ironclad Performance Wear Corporation (OTC Bulletin Board: ICPW), a leader in high-performance gloves and apparel, announced today the execution of a license agreement with Snap-on, whereby Ironclad will design, manufacture and market a line of Snap-on branded technical work gloves available through auto parts, hardware and other specialty stores nationwide.


(Logo: http://www.newscom.com/cgi-bin/prnh/20060511/LATH052LOGO)


"Snap-on has built a stellar reputation by providing the very best tool and equipment products for professionals and consumers since 1920," said Ed Jaeger, Founder and Chief Marketing Officer of Ironclad. "Combined with Ironclad's position as the leader in performance work gloves, this partnership represents a terrific opportunity for both companies and the consumer."


Snap-on, one of the most prestigious tool brands in the world, stands for innovation, high-quality products, and best-in-class service. Through this licensing program with Ironclad, Snap-on will extend its reputation into new aspects of the DIYs, enthusiasts, and professional contractors' lives.


The first Snap-on glove styles, built tough by Ironclad(TM), will be available during the second half of 2009, with a full-line of high performance gloves to follow shortly thereafter.


About Ironclad Performance Wear Corporation

Ironclad, which created the performance work glove category in 1998, continues to leverage its leadership position in the construction and industrial markets through the development and introduction of specialized task-specific gloves for industries such as oil & gas exploration and automotive. With its focus on innovation, design, advanced material science and durability, Ironclad engineers, manufactures, and sells a comprehensive line of task-specific gloves and performance-fabric apparel. Ironclad's products are available at hardware stores, home centers, industrial suppliers, lumberyards, and sporting goods retailers nationwide; and through authorized distributors worldwide.


For more information on Ironclad, please visit www.ironclad.com.


About Snap-on Incorporated

Snap-on Incorporated is a leading global innovator, manufacturer and marketer of tools, diagnostics, equipment, software and service solutions for professional users. Products and services include hand and power tools, tool storage, diagnostics software, information and management systems, shop equipment and other solutions for vehicle dealerships and repair centers, as well as customers in industry, government, agriculture, aviation and natural resources. Products and services are sold through the company's franchisee, company-direct, distributor and Internet channels. Founded in 1920, Snap-on is a $2.9 billion, S&P 500 company headquartered in Kenosha, Wisconsin.


For more information on Snap-on, please visit www.snapon.com.


Information about Forward-Looking Statements

This release contains "forward-looking statements" that include information relating to future events and future financial and operating performance. Forward-looking statements should not be read as a guarantee of future performance or results, and will not necessarily be accurate indications of the times at, or by, which that performance or those results will be achieved. Forward-looking statements are based on information available at the time they are made and/or management's good faith belief as of that time with respect to future events, and are subject to risks and uncertainties that could cause actual performance or results to differ materially from those expressed in or suggested by the forward-looking statements. Important factors that could cause these differences include, but are not limited to: fluctuations in demand for Ironclad's products, the introduction of new products, Ironclad's ability to maintain customer and strategic business relationships, the impact of competitive products and pricing, growth in targeted markets, the adequacy of Ironclad's liquidity and financial strength to support its growth, and other information that may be detailed from time to time in Ironclad's filings with the United States Securities and Exchange Commission. For a more detailed description of the risk factors and uncertainties affecting Ironclad, please refer to the Company's recent Securities and Exchange filings, which are available at www.sec.gov. Ironclad undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.


Contacts
Ed Jaeger, CMO
[phone] x106

Chris Miller, Director of Marketing
[phone] x127




SOURCE Ironclad Performance Wear Corporation



----------------------------------------------
Ed Jaeger
CMO
[phone]
ext. 106
or Chris Miller
Director of Marketing
[phone]
ext. 127
both of Ironclad Performance Wear Corporation