Artificial Life Inc. (ALIF)

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ALIF Artificial Life Launches 'Red Bull Air Race World Championship'
May 7, 2009 7:00:00 AM


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View Additional ProfilesLOS ANGELES and HONG KONG, May 7 /PRNewswire-Asia-FirstCall/ -- Artificial Life, Inc., (OTC BB: ALIF)( http://www.artificial-life.com ) announced today the launch of "Red Bull Air Race World Championship" in the Apple App Store for $4.99, featuring a spectacular action-packed interactive flying race game.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090507/HKTH005 )

The full version of the "Red Bull Air Race World Championship" game replicates the actual races onto the iPhone and iPod touch. Taking on the role of one of the world's best pilots, players are put into the cockpit of a race plane to compete on different tracks around the globe, challenging their reflex and coordination abilities, where precision is key! In addition to the stimulating experience, "Red Bull Air Race World Championship" allows interaction among players worldwide.

Game Features:

-- Race Lounge: Racing against the best times of other pilots around the
world
-- Race Editor: Building customized air race courses to challenge other
pilots
-- Various play modes for different kinds of race experiences
-- Normal Season Mode -- Playing throughout a full season consisting of
a maximum of 5 races per location
-- Quick Season Mode -- A simplified system with one match per location
-- Quick Flight Mode -- A simple single match
-- Custom Flight Mode -- Single- or multi-player match with custom
courses and airplanes
-- Actual air race tracks featured in the previous and upcoming Red Bull
Air Race World Championship
-- Locations include: Abu Dhabi, San Diego, Budapest, Barcelona, Porto,
Windsor Ontario, Rio de Janeiro and Monument Valley
-- Participating pilots in the upcoming Red Bull Air Race World
Championship 2009
-- Pilots of the current year include: Hannes Arch, Paul Bonhomme,
Kirby Chambliss, Mike Mangold, Peter Besenyei, Matthias Dolderer,
Nigel Lamb, Alejandro Maclean, Nicolas Ivanoff, Michael Goulian,
Sergey Rakhmanin, Glen Dell, Matt Hall, Pete McLeod and
Yoshihide Muroya
-- Latest profiles of the world class pilots
For more details about the Red Bull Air Race World Championship, please visit: http://www.botme.com, or http://m.botme.com on the iPhone. The game is now live in the Apple App Store and is available for purchase at: http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=314577426&mt =8 (Note: If the URL above wraps to a second line, paste both lines into the browser.)

"We are very excited about the full version being launched just as the official season has started. Artificial Life has truly managed to capture the thrill and challenges of the real Championship into the game. One really feels as if they are flying in the actual race, without being in one of the planes," said Kim Bernhard, Head of TV & New Media Red Bull Air Race GmbH.

"Red Bull Air Race is one of our featured premium game applications. It possesses the qualities which end-users are looking for, including exquisite visuals and intriguing game play. We would like to thank Red Bull Air Race once again for their generous support and co-operation," said Eberhard Schoneburg, CEO of Artificial Life, Inc.

(iPod is a trademark of Apple Inc., registered in the US and other countries. iPhone is a trademark of Apple Inc. App Store is service mark of Apple Inc.)

About Artificial Life, Inc.:

Artificial Life, Inc. (OTC BB: ALIF) is a public US corporation headquartered in Los Angeles, with its production center in Hong Kong and additional offices in Berlin (EMEA headquarters) and Tokyo. As a leading, full-service provider of mobile broadband 3G technology, mobile participation TV, mobile gaming, content and business applications, Artificial Life provides 2D and 3D multi- and single- player rich-media applications for 3G, 3.5G and 4G network-enabled mobile phones. Recognized internationally for outstanding content quality and technology, Artificial Life transcends traditional modes of mobile communications and interactive gaming. For more information, please visit http://www.artificial-life.com or the company's m-commerce portal at http://www.botme.com .

Forward-Looking Statements:

This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements include, without limitation, statements regarding our future results of operations, financial condition and business prospects. In some cases, you can identify forward-looking statements by terminology such as "may", "will", "should", "expect", "intend", "plan", "anticipate", "believe", "estimate", "predict", "potential", "continue" or the negative of these terms or other comparable terminology. Although such statements are based on our own information and information from other sources we believe to be reliable, you should not place undue reliance on them. These statements involve risks and uncertainties, and actual market trends or our actual results of operations, financial condition or business prospects may differ materially from those expressed or implied in these forward looking statements for a variety of reasons. Potential risks and uncertainties include, but are not limited to, our ability to obtain additional funding to operate and grow our business; the unproven potential of our mobile gaming business model; changing consumer preferences and uncertainty of market acceptance of our products; timely adoption and availability of 3G mobile technology; market acceptance for use of mobile handheld devices to play the interactive games; unpredictable mobile game development schedules; our reliance on a relatively small number of brands; our ability to license brands from others; our dependence upon resellers and telecommunication carriers and operators to distribute our products; our ability to successfully develop, introduce, and sell new or enhanced products in a timely manner; and the timing of new product announcements or introductions by us or by our competitors. For additional discussion of these risks and uncertainties and other factors, please see the documents we file from time to time with the Securities and Exchange Commission, including our Annual Report on Form 10-KSB filed on February 9, 2009. We assume no obligation to update any forward-looking statements, which apply only as of the date of this press release.

Artificial Life IR Contact:

Annie Lau
Tel: [phone]
Email: [e-mail]
SOURCE Artificial Life, Inc.



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Annie Lau
[phone]
[e-mail]