Winning Brands Corporation (WNBD)

[Limitless1]

News! INDIANAPOLIS, IN, Apr 30, 2009 (MARKET WIRE via COMTEX) -- In a development
that could have far reaching consequences for dirt track racing, the fans,
drivers and operators of Gas City Speedway in Indiana agree that something
wonderful happened at the facility last weekend -- it was the remarkable
performance of a new dust management solution and track dressing developed by
Winning Brands Corporation (PINKSHEETS: WNBD) (FRANKFURT: WMU)
www.WinningBrands.ca. In addition to suddenly improved track performance, the
use of water for track maintenance declined dramatically.

Winning Brands today announced the appointment of Mr. Don Williams as its Master
Distributor and Product Specialist for TrackMoist to race facilities in the USA.
Williams had been active in organizing TrackMoist trials and reports that the
Gas City experience was another eye opener. He will be responsible following
this appointment to create a training protocol that ensures consistent
satisfaction with the product's performance and organize the product buy/sell
structure for the USA. This will include collaboration with regional and local
representatives to achieve a wide reach for TrackMoist. Williams' background
spans over 28 years of motorsports racing experience in series such as IMSA,
CART, Champ Car, and the IRL. He has focused his career on the development of
business and sponsor relationships in the motorsports industry.

In Q3 of 2008, Winning Brands announced a sampling program of its proprietary
TrackMoist solution to race tracks in order to reduce the huge volume of water
used in conventional dust suppression and track dressing. There are more dirt
race tracks in America than paved. With the samples having been distributed in
the off-season, they were on-hand for the start of the 2009 season and have
delivered unequivocal results in 2009; track managers love it.

Williams recounts the positive findings at Gas City Speedway this way in a
report extract; "I arrived at the Speedway Saturday morning to work closely with
the grooming team because they were being exposed to TrackMoist for the first
time. The day was sunny, 80 degrees and wind blowing strong at 50 miles per
hour. The track had already been wetted with straight water prior to my arrival.
Following normal procedure, I performed a spike test on the wet surface and
found that the spike could penetrate the earth by 6". But with the wind blowing
as strong as it was, the track had already begun drying out despite 9,000
gallons having been used on the previous run. Within about an hour, the spike
only penetrated 3 inches. It was clear that the track, being primarily clay
based, was not going to cooperate using traditional methods. Following the lunch
break, Gas City prepared to use Track Moist instead with only about 2,000
gallons of water to be applied to the track. After two hours, with sun still
shinning and the wind blowing, the track remained wet looking, the spike test
revealed that moisture was still about 6" deep and the spike penetrated the soil
easily. Furthermore, when the grooming team walked on the track, their feet
still felt sticky on the surface, showing that the earth had retained grip. The
track was further mechanically groomed according to their methods. A late
afternoon shower did not cause excess wetness. Instead, the track had improved
absorption. That evening a great experience for spectators and drivers alike
arose when three racing grooves emerged instead of the usual 2. This does not
normally happen on a 1/3rd mile oval under these conditions. Drivers commented
that the track was still offering grip even after the surface had become hard
(rather than going slick.) Drivers felt that the longer they raced, the better
the surface was getting. TrackMoist made a real difference to performance while
reducing water consumption by far more than half."

Gas City was not the only success story last weekend. Winning Brands Senior Vice
President Lorne Kelly reports that the company is fielding more calls now.
"Track groomers from another Indiana track need to 'stock up' for the 2009
season. Another call, from Illinois where TrackMoist was used this year is keen
to use it for the balance of the year and seeking a discussion about the
associated business opportunities. Don Williams too has been receiving enquiries
from elsewhere in the country to process. TrackMoist is going commercial in the
USA now," Kelly remarks.

TrackMoist is a solution that is mixed with water to be sprayed where dust
control consumes large quantities of water, such as the nation's thousands of
dirt race tracks. The effect of adding Winning Brands' TrackMoist(TM) has been
found to substantially reduce water consumption, time used by track grooming
personnel, gasoline and frequency of water truck use, with associated reduction
in the carbon footprint of the process. There are also associated cost benefits
for municipal water treatment systems that are drawn upon for water used on
tracks. Reduction in large scale water consumption is recognized as a key
environmental objective globally. Situations which can deliver vast savings at
high volume sites are particularly desirable. Use of TrackMoist by the several
thousand dirt tracks in the USA, where car racing, motocross and kart racing
thrive, is estimated by Winning Brands to be worth several million dollars
annually in eventual TrackMoist sales while delivering tens of millions of
dollars of cost savings to its customers. Winning Brands CEO Eric Lehner points
out that the company would like to focus on this particular use of TrackMoist
first, rather than all dust suppression applications at once, in order to
develop its product expertise, build its team of specialists and document their
experiences for the benefit of addressing the additional target sectors in the
future professionally.

Winning Brands Corporation manufactures a range of advanced solutions which are
making news for their performance characteristics while retaining a profile of
being environmentally preferable to the methods they replace. TrackMoist(TM) is
manufactured in the Ontario, Canada facilities of Niagara Mist Marketing Ltd, a
wholly owned subsidiary of Winning Brands Corporation. Other products from
Winning Brands include Winning Colours Stain Remover, KIND Laundry Products,
CLEAN1 All Purpose and SMART Wet Cleaning Solutions.

Certain statements in this news release that are not historical facts are
"forward-looking statements" within the meaning of the Private Securities
Litigation Reform Act of 1995. Such statements may be identified by the use of
words such as "anticipate," "believe," "expect," "future," "may," "will,"
"would," "should," "plan," "projected," "intend," and similar expressions. Such
forward-looking statements involve known and unknown risks, uncertainties and
other factors that may cause the actual results, performance or achievements of
Winning Brands Corporation (the Company) to be materially different from those
expressed or implied by such forward-looking statements. The Company's future
operating results are dependent upon many factors, including but not limited to
the Company's ability to: (i) obtain sufficient capital or a strategic business
arrangement to fund its expansion plans; (ii) build the management and human
resources and infrastructure necessary to support the growth of its business;
and (iii) competitive factors and developments beyond the Company's control.
TrackMoist(TM) is a trademark of Niagara Mist Marketing Ltd., subsidiary of
Winning Brands Corporation.





Corporate Contact Information:

Winning Brands Corporation

Office Direct [phone]

11 Victoria Street, Suite 220A

Barrie, Ontario, Canada L4N 6T3

[e-mail]



Don Williams Contact Information:

[e-mail]

[phone]

P. O. Box 241080

Indianapolis, IN 46224





SOURCE: Winning Brands Corporation