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Tuesday, 01/16/2001 12:49:59 PM

Tuesday, January 16, 2001 12:49:59 PM

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TraderzEdge - http://www.traderzedge.com

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HBOA Holdings, Inc. (OTC BB: HBOA)

52-Week Range: $1 to $2.125

Outstanding shares: 11.01 million
Restricted shares: 9.560 million
Estimated Active Float: 1.450 million
Market Cap: approx. $20.64 million


Company Website: http://www.hboa.com


Contact:
IR Department
2400 E. Commercial Boulevard, Suite 221
Ft. Lauderdale, Florida 33308
Tel: (800) 362-6365
E-mail: investors@hboa.com

INVESTMENT SUMMARY

- We believe HBOA Holdings, Inc. (OTC BB: HBOA) is a compelling investment
vehicle for strategic and aggressive investors. HBOA Holdings, Inc. is the
parent company of Aerisys Inc. and HBOA.com, Inc. two leading application
service providers and technology companies for direct selling
organizations, franchise companies, home-based businesses, small business
entrepreneurs, and early stage companies. The companies provide the
framework for a professional business center online integrating virtual
intranet technology with one source access to information, products,
resources, and networking. By centralizing unique services, proprietary
tools, and discounted products in one universally accessible location,
Aerisys and HBOA enable their customers to save significant costs in their
operations, collaborate with large groups, and grow their businesses.

- HBOA is positioning itself to become a leading force in the home-based
business industry. HBOA follows a three tiered approach to marketing its
products and services. HBOA Holdings sells its applications and consulting
services to large direct selling, franchise, and other membership
organizations as a private-label offering through its wholly-owned Aerisys
subsidiary. These top tier customers typically have thousands of users of
the applications. It also offers its private virtual internet technology
through a growing distribution channel to mid-size organizations and
businesses with up to several hundred users or members. HBOA markets its
technology to small organizations and businesses through its wholly-owned
HBOA.com subsidiary.

- According to International Data Corporation (IDC), 27 million Americans
own and operate home-based or small businesses in the United States in
1999. 10,000 new home-based businesses are formed each day. The IDC
projected over 37 million Americans will own and operate home-based or
small businesses by 2002. This number does not include telecommuters 43%
of the 103 million American households currently have at least 1 adult who
works from home. HBOA.com is the home for home-based business, the source
through which home-based business owners obtain the products, services and
information necessary to successfully start, expand, and profitably run
their business. If you are one of the more than 27 million people who work
from your home, possibly a landscaper, network marketer, accountant, or
manufacturer's rep, you know how lonely, frustrating and sometimes
downright scary being a home-based business owner can be. HBOA is
determined to help make your business life easier, and eliminate the
time-consuming and confusing searches for resources that confront you
every day.

- The home-based and small business owner community can be addressed
through relationships with numerous organizations, such as network
marketing or multi-level marketing organizations, franchise associations,
wholesale membership clubs, trade associations, professional
organizations, and other services companies (i.e., banks and credit
organizations). They have a common problem, lack of access to simple
business services and processes. HBOA membership includes a package of
benefits, products and services that supply small business owners with
business basics. Membership includes access to low cost long distance
service, a free 800 number for business use, free tax advice, a free legal
hotline, health product and service discounts, office supply discounts,
travel discounts, an extensive business reference library, shipping
services, shopping mall and HBOAoffice. HBOAoffices, the company's hosted
Intranet application, forms a complete virtual community package. Business
people use HBOAoffice to build a company Intranet to collaborate securely
online with their employees, customers, suppliers, and partners.

- The company has partnered with many major industry establishments to
better serve its members. These partners include FedEx, UPS, IBM,
Amazon.com, Airborne Express, Nextoffice.com, Maxtel, Small Business
Administration, Iprint.com, Go Daddy, eHealthInsurance.com, TaxHotline,
etc. We believe a vertically integrated conglomeration of outsourcing
services with a focus on cost cutting and efficiency-producing services
for home-based business owners will be the high-margin sustainable
outsourcing business model of the future. We believe HBOA fits nicely into
this business model.

- The company is projecting impressive growth rates for the next couple of
years, but we believe they are reasonable considering the rapidly
expanding of home-based and small businesses. With a gaining of 13,000
members in the first quarter of 2001, HBOA will likely break even. With a
gaining of 150,000 members by the end of fourth quarter of 2002, the
company may generate EBIT of $3.596 million. Due to HBOAs standalone
model in the industry and being the first to market, HBOA sales growth
should bold well and exceed the projected sales growth in its second year.
We believe HBOA is in the right industry sector at the right time. With
its aggressive marketing strategy, we believe the company is positioning
itself to become a major force in its industry.

- There are two major competitors: NASE and 4smallbusiness that charge an
annual membership fee of $540 and $399, respectively. We believe HBOA has
obvious competitive advantages over their competitors. First, HBOA charges
an annual membership fee at $149, while it offers much more benefits than
others including HBOA Office (sm). Second, the company is using targeted,
cost-efficient and aggressive marketing strategy to expand its members.
Third, HBOA membership is a robust combination of benefits, services and
hosted applications that HBOA has selectively compiled through strategic
alliances with quality providers and vendors. Fourth, with the release of
HBOAs targeted virtual community, we foresee a beneficial impact on the
small and home-based business owner's ability to achieve future success
and prosperity through membership. We believe that HBOA story has not yet
come out and come to the attention of the investment community.

- HBOA is just emerging from its development stage, and accordingly, we
believe the stock price is still at attractively low levels. We view HBOA
as an excellent growth company with great potential for capital
appreciation over both the short and longer term. As industry and investor
awareness of HBOA increases, HBOA's shares could move much higher in the
coming months. Bearing in mind that significant company developments have
and will occur this year, along with industry projections, leads us to
believe that HBOA is an excellent investment opportunity. With HBOA's
projected growth rate and the market valuations of peer companies, we
believe that HBOA provides investors an opportunity to buy an emerging
growth company at low levels.


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