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COIN News

Marketing Program Underway to Promote Converted Organics' Fertilizer During Spring Growing Season

Wednesday April 22, 2009, 9:42 am EDT

BOSTON - Converted Organics Inc. (NASDAQ:COIN) announced today that the Company is conducting a multi-level marketing campaign to promote its organic fertilizer products to wholesale and retail customers, as well as consumers, during the spring 2009 growing season.

The program consists of a variety of promotional tools, educational resources, incentives and advertising. The Converted Organics merchandising team has conducted a series of store visits to meet with retail customers and implement activities to attract and engage local consumers. Retail customers have been provided with Converted Organics' Product Knowledge Packages, designed to provide sales associates with comprehensive information about the benefits of Converted Organics' fertilizers. The sales team also conducted in-store training sessions for garden center managers to expand on the information provided in the Product Knowledge Packages. Incentives are being offered to consumers this spring to raise awareness of the availability of Converted Organics' products and motivate purchasing decisions, and Converted Organics has posted an interactive store locator on www.convertedorganics.com (see "Where to Buy"), providing the locations of retail outlets carrying Converted Organics products. Advertising is also underway on targeted radio outlets, such as Boston-area WXRV- FM, and the Company is sponsoring special events such as The WXPN Village Green Music Festival in Camden N.J. to reach lawn and gardening enthusiasts with Converted Organics' product messages.

"Promotion is an integral part of the marketing mix and a key contributor to sales success," said David A. Flannery, Vice President of Marketing for Converted Organics. "Our marketing and sales teams are conducting a variety of effective campaigns and programs designed to increase customer awareness of our products and enhance sales during the critical spring growing season. These programs will continue to have a positive influence in the months to come, but will be refreshed on an ongoing basis to ensure maximum return."