Mesa Home Resources Inc (MHRE)

[vantillian]

Ok guys. Just got off the phone with the CEO of EXPU. Gonna highlight some interesting stuff.

1. He is incredibly excited to be working with F3 and sees it as a perfect fit for his business (mortgage/title).

2. He is thrilled about the marriage between F3's Interaction and Coastal. Coastal has been a true success story of a company that has adapted to change and gone against the traditional ways. They have produced millions in revenues through ADS. Their newsletters are free to HOAs but Coastal makes its $$$$ through ads. Folks...this is the direction many of these services are going to have to take to survive and thrive and Coastal pioneered the way. Check out their website for more info. Through his connection with Coastal, he knew they were looking for something that was electronic in its delivery rather than hard copy (like a mailed newsletter). F3's Interaction fit the bill perfectly.

3. The initial numbers that Coastal has provided them are for DADE COUNTY ONLY and it is BASED ON THESE NUMBERS THAT FRANK MADE THE PREDICTION OF PROFITABILITY!!!! In other words...this DOES NOT include the several HOAs outside of DADE county that they are involved with. I thought this was the most significant thing he told me in the conversation by far. Digest it people!

I'm very encouraged about my large stake in FTCH today.