Artificial Life Inc. (ALIF)

[MikeDDKing]

Photo Release -- Artificial Life Launches Lite Version of 'BMW Z4 -- An Expression of Joy' for the iPhone
Wednesday March 11, 7:00 am ET


BERLIN, HONG KONG and LOS ANGELES, March 11, 2009 (GLOBE NEWSWIRE) -- Artificial Life, Inc. (OTC BB:ALIF.OB - News) (http://www.artificial-life.com) today announced the launch of the lite version of the ``BMW Z4 -- An Expression of Joy'' game for the iPhone and iPod touch, available at the App Store for free download. This game will offer BMW fans the first opportunity worldwide to virtually customize and test drive the all-new BMW Z4 Roadster.
A photo accompanying this release is available at http://www.globenewswire.com/newsroom/prs/?pkgid=5973

Source: Artificial Life, Inc.


· In game screenshot for BMW lite
· www.artificial-life.com




Presented in top quality interactive 3D graphics, the lite version of ``BMW Z4 -- An Expression of Joy'' features a simplified official BMW Z4 car configurator based on the 3D Computer-Aided Design (CAD) data provided to Artificial Life's designers by BMW, as well as a unique driving game that lets players drive the BMW Z4 while at the same time painting a picture using the car's tires.

The virtual car configurator in the lite version enables players to choose between the official BMW Z4 colors and rims to create their own roadster. The option to drive with an open or closed retractable hardtop gives additional authenticity. Selections can be made by simply tapping on the various components. Players can virtually rotate the car around in order to view the car from different angles. The customized cars that players create may be saved for use in the driving game.

The creative driving and painting game is another major feature of the BMW Z4 application. Inspired by the BMW Z4's theme of ``An Expression of Joy,'' this game allows players to use the tire tracks of their BMW Z4 to paint on a white canvas. When players steer the car it is as if they are holding a paintbrush and the tire tracks they leave are the brushstrokes. The player can choose between different colors of paint. Once the masterpieces are finished, they are entered into a gallery inside the game so that the players can view them later or share them with others.

This game also features an official video clip of the real BMW Z4 ``An Expression of Joy'' event.

For more details about the lite version of ``BMW Z4 -- An Expression of Joy,'' please visit: http://www.bmw.com/Z4 or http://www.botme.com, and on the iPhone m.botme.com. The game is now live in Apple's App Store and is available for download at: http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=307366716&mt=8

The full version of the title is tentatively scheduled for release in May 2009 pending approval.

``BMW is looking forward to releasing this high quality mobile game with an extraordinary gameplay giving consumers the chance to experience the 'An Expression of Joy' idea of the all-new BMW Z4 Roadster. Artificial Life's great expertise enabled a remarkable implementation of this lite version and the upcoming full version, which will bring even more fascinating BMW Z4 content to iPhone and iPod touch customers,'' said Johannes Krieg, BMW Sports Marketing & Cooperations.

``We are truly excited to launch our very first car title. I would like to thank BMW AG for being very supportive throughout the whole production process. This lite version adds 'color' to the classic driving game and combines artistic painting with driving in a never before seen way. The full version of the game will have even more exciting features,'' said Eberhard Schoneburg, CEO of Artificial Life, Inc.

(iPhone is a trademark of Apple Inc., iPod is a trademark of Apple Inc., registered in the US and other countries, App Store is service mark of Apple Inc.)

About Artificial Life, Inc.

Artificial Life, Inc. (OTC BB:ALIF.OB - News) is a public US corporation headquartered in Los Angeles, with its production center in Hong Kong and additional offices in Berlin (EMEA headquarters) and Tokyo. As a leading, full-service provider of mobile broadband 3G technology, mobile participation TV, mobile gaming, content and business applications, Artificial Life provides 2D and 3D multi- and single- player rich-media applications for 3G, 3.5G and 4G network-enabled mobile phones. Recognized internationally for outstanding content quality and technology, Artificial Life transcends traditional modes of mobile communications and interactive gaming. For more information, please visit http://www.artificial-life.com or the company's m-commerce portal at http://www.botme.com.

Forward-Looking Statements:

This press release contains ``forward-looking statements'' within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements include, without limitation, statements regarding our future results of operations, financial condition and business prospects. In some cases, you can identify forward-looking statements by terminology such as ``may,'' ``will,'' ``should,'' ``expect,'' ``intend,'' ``plan,'' ``anticipate,'' ``believe,'' ``estimate,'' ``predict,'' ``potential,'' ``continue'' or the negative of these terms or other comparable terminology. Although such statements are based on our own information and information from other sources we believe to be reliable, you should not place undue reliance on them. These statements involve risks and uncertainties, and actual market trends or our actual results of operations, financial condition or business prospects may differ materially from those expressed or implied in these forward-looking statements for a variety of reasons. Potential risks and uncertainties include, but are not limited to, our ability to obtain additional funding to operate and grow our business; the unproven potential of our mobile gaming business model; changing consumer preferences and uncertainty of market acceptance of our products; timely adoption and availability of 3G mobile technology; market acceptance for use of mobile handheld devices to play the interactive games; unpredictable mobile game development schedules; our reliance on a relatively small number of brands; our ability to license brands from others; our dependence upon resellers and telecommunication carriers and operators to distribute our products; our ability to successfully develop, introduce, and sell new or enhanced products in a timely manner; and the timing of new product announcements or introductions by us or by our competitors. For additional discussion of these risks and uncertainties and other factors, please see the documents we file from time to time with the Securities and Exchange Commission, including our Annual Report on Form 10-KSB filed on February 9, 2009. We assume no obligation to update any forward-looking statements, which apply only as of the date of this press release.

The photo is also available at Newscom, http://www.newscom.com and via AP PhotoExpress.



Contact:
Artificial Life, Inc.
IR Contact:
Annie Lau
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Source: Artificial Life, Inc.