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[EDWARD STEVENSON]

VRGD ~ MMU ~ WHAT THE FUTURE BEHOLDS

SMS Revenue and Market PenetrationSMS marketing and wireless market penetration in the US is expected to grow from 61 percent in 2006 to 75 percent by 2010, according to new findings from The Diffusion Group (TDG). The new study claims that the US market will claim 236 million mobile subscribers by 2010. Improved mobile networks, including 3G, and new applications are expected to help push US wireless market growth in the next five years. The youth market will remain the single biggest growth area for wireless in the next few years. The study also predicts that US handset sales will hit 117 million units this year, generating $17 billion in revenue.Future of Text/SMS MessagingThere's no doubt that, worldwide, SMS has emerged as the cheapest, quickest and easiest form of peer-to-peer mobile communication. There's also little doubt in most analysts' minds that the service will continue to grow in popularity.

A report from Portio Research, an independent UK based research company, estimates that SMS accounts for approximately 75 - 80% of non-voice service revenues around the world.
In fact, predicted revenue for carriers worldwide should hit $72.5 billion dollars by 2010, according to forecasts released last year by Gartner Dataquest.SMS service is the most widely used data application on the planet in the recent time. The easy and convenient using method made it popular among the mobile phone users.More recently various service sectors has adopted SMS service platform for their business promotion and growth. These companies have started advertising and marketing their various services and products through text messages. With every other person having a mobile phone, it is very easy for the companies to advertise their products through SMS in a quick, short and relevant format. Even if a person wants to delete the message, he will go through it once.Today, communications and technology drive the world. Advanced communications allow people to connect with one another and receive information instantly and over very large distances.Today, we are living in an age where technology governs almost all the factors. As such, the technique of mobile marketing promises abundant opportunities. Moreover, with this process of SMS service the advertisers can directly communicate with the target customers.

SMS service has eased the marketing of products and services of various companies. This technology is now rapidly used by companies to expand their business.

SMS marketing can be described as the most effective marketing technique these days. With this technique, the advertisers can deliver their messages to their target customers directly and most importantly in 'real time'.

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