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SNAP Interactive Recaps Major Milestones to Date and Provides Operational Outlook
Wednesday October 22, 10:08 am ET

NEW YORK, NY--(MARKET WIRE)--Oct 22, 2008 -- SNAP Interactive, Inc. ("SNAP" or the "Company") (OTC BB:STVI.OB - News), a leading provider of online dating applications for social networking websites, today recapped its major milestones to date and provided an operational outlook.

-- January 2008 -- SNAP announced Q4 '07 revenue of $388,000, representing a 900% increase from Q3 '07 revenue of $35,383
-- January 2008 -- SNAP applications surpassed 9 million users on Facebook® Platform
-- April 2008 -- SNAP debuted on MySpace, launching "Are You Interested" and "Flirt With Me" applications
-- May 2008 -- SNAP PROFITABLE in first quarter; announced net income of $190,509 and EPS of $0.02
-- July 2008 -- "Are You Interested" dating application surpassed 10 million users on Facebook®; SNAP's applications exceed 13 million total users
-- August 2008 -- SNAP reported 4th consecutive quarter of revenue growth
-- October 2008 -- SNAP provided Q3 '08 revenue guidance of $870,000, a 63% quarterly increase from previous quarter's revenue of $533,257.

"SNAP is uniquely positioned as a leader in the emerging 'Social Dating' space as well as the entire Social Networking Application industry," stated SNAP president and CEO Clifford Lerner. "We feel that we have built a strong foundation in precisely the right manner, focusing first on user growth ahead of monetization. We now have more than 15 million installs on our applications and our user and visit metrics are already comparable to some of the Online Dating industry's biggest names. We have also achieved both profitability and sustained revenue growth without yet focusing intently on revenue drivers.

"As the Company matures and the industry evolves we will increase our focus on monetization and aggressively pursue new monetization strategies as they are rolled out. We are also very excited about the expansion opportunity that mobile dating represents and are beginning development on several new projects that we anticipate will keep SNAP at the leading edge of the industry's evolution.

"The coming months promise to hold many developments for SNAP. We look forward to actively communicating each with the investing community."

To be added to the SNAP investor email list, please email [e-mail] with STVI in the subject line.

About SNAP Interactive, Inc.

Incorporated in Delaware and headquartered in New York, SNAP Interactive, Inc. is a leading provider of online dating applications for social networking websites. SNAP has developed two dating applications built on Facebook® Platform which have in excess of 15 million installations, and has also launched dating applications on MySpace Developer Platform & Hi5 Developer Platform. Our applications are called 'Are You Interested,' 'Meet New People,' and 'Flirt With Me.'

For more information visit www.snap-interactive.com.

Facebook® is a registered trademark of Facebook Inc.

Forward-Looking Safe Harbor Statement:

This press release contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. By their nature, forward-looking statements and forecasts involve risks and uncertainties because they relate to events and depend on circumstances that will occur in the near future. There are a number of factors that could cause actual results and developments to differ materially from forecasted results. These risks and uncertainties include product demand, market competition, delays in application development, technical issues beyond our control, reliance on the various platforms that we build applications on, and risks inherent in our operations. For a discussion of these risks and uncertainties, please see our filings with the Securities and Exchange Commission. Our public filings with the SEC are available from commercial document retrieval services and at the website maintained by the SEC at http://www.sec.gov. All traffic statistics are recent averages.

Contact:
CONTACT:
Cirrus Financial Communications, LLC
Justin K. Davis
(877) 977-STVI (7884)
Email Contact
http://www.cirrusfc.com

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Source: SNAP Interactive, Inc.