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Wednesday, 04/17/2002 4:45:16 PM

Wednesday, April 17, 2002 4:45:16 PM

Post# of 41
Tuesday April 16, 9:02 am Eastern Time
Press Release
SOURCE: Alliance Gaming Corp.
Alliance Gaming, Harrah's Entertainment Team Up on Record Systems Conversion; All 25 Harrah's Properties Now Run SDS(R)
LAS VEGAS, April 16 /PRNewswire-FirstCall/ -- Alliance Gaming Corp. (Nasdaq: ALLY - news) announced today that its slot accounting system partnership with Harrah's Entertainment, Inc. (NYSE: HET - news) has reached a new level of cooperation with a record conversion at Showboat Atlantic City, the last of 25 properties owned or managed by Harrah's to install SDS from the Company's Bally Gaming and Systems business unit.

The SDS installation team from Bally Systems and Harrah's displaced the old system at Showboat Atlantic City and installed SDS on 3,600 slot machines in 59 days, a record installation time for a casino of this size. The final phase of the conversion lasted an unprecedented 10 days.

A systems installation typically involves both hardware and software in each slot machine, a variety of back-end equipment and a thorough testing cycle. An installation for a casino of Showboat's size typically takes 90-120 days. Averaging more than 400 machines per day, the SDS installation was the largest slot-machine conversion project in Harrah's history.

``The team that Harrah's rallied together to make the Showboat installation happen was truly remarkable,' said Bill Watson, Senior Vice President and General Manager of Bally Systems. ``And I believe our team also showed why Bally Systems is the number one slot accounting system provider to the gaming industry.'

``We were able to accomplish the conversion with virtually no disruption to customer service and no appreciable impact to revenue generation at the Showboat,' said Tom O'Donnell, Senior Vice President and General Manager of the Showboat.

In a systems relationship between Harrah's and Bally Systems dating back to 1988, the Showboat installation also marked another milestone as the final Harrah's property to install SDS, which now links more than 42,000 machines at Harrah's properties. Harrah's is now the only major casino corporation in the world to enjoy the technology and efficiency benefits of a single slot data system solution.

``We value our relationship and partnership with Harrah's Entertainment throughout all levels of Bally Gaming and Systems,' said Robert Miodunski, President and Chief Executive Officer of Alliance Gaming. ``As a true technology innovator in the gaming industry, Harrah's has proven to be a valuable collaborative partner as we work together to help define the slot floor of the future.'

SDS technology is an integral part of Harrah's core capabilities, which include the Total Rewards database, the customer-relationship management system and company-wide daily slot-performance analysis.

``This is a tremendous milestone for Harrah's,' said John M. Boushy, Harrah's Entertainment's Senior Vice President, Operations, Products and Services and Chief Information Officer. ``The unprecedented convergence of our slot machines into a single analytical tool provides us with a unique and comprehensive view of our national slot inventory and slot floors almost instantaneously.

``Prior data system conversions have led to sound improvements in operations, marketing and financial performance,' Boushy continued. ``With SDS fully operational at our 25 properties, we expect to see continual improvement in these areas as a result of the capabilities built into and around the system.'

Alliance Gaming is a diversified gaming company with headquarters in Las Vegas. The company is engaged in the design, manufacture, distribution and operation of advanced gaming devices and systems worldwide, is the nation's largest gaming machine route operator, and operates two casinos. Additional information about the company can be found on the Alliance Gaming web site at www.ally.com .

Founded in 1937, Harrah's Entertainment, Inc. is the most recognized and respected name in the casino-entertainment industry, operating 25 casinos in the United States, primarily under the Harrah's brand name. Harrah's Entertainment is focused on building loyalty and value with its target customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. More information about Harrah's Entertainment is available on the company's web site, www.harrahs.com .

This news release may contain ``forward-looking' statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks detailed from time to time in the company's filings with the Securities and Exchange Commission.

For further information, please contact: investors and media, Robert L. Saxton of Alliance Gaming Corp., +1-702-270-7600.

SOURCE: Alliance Gaming Corp.



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