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Monday, 11/03/2008 10:01:42 AM

Monday, November 03, 2008 10:01:42 AM

Post# of 2642
AlphaTrade Shareholder Update

AlphaTrade would like to update our shareholders and business associates on some events and changes that have transpired at the company. We believe strongly that companies can deal with trauma in two ways – they can get weaker or they naturally pull together and get stronger than ever.

During the third quarter, AlphaTrade had to deal with a serious health crisis with one of their senior management team. We immediately made some temporary adjustments in senior management so as to allow them the opportunity to regain their health. It was an intense and highly emotional state for AlphaTrade but it culminated in a stronger and more cohesive corporate team. In addition to our own turmoil, the entire financial community was on melt-down. I guess you could say “It never rains, it pours!” Management at AlphaTrade responded quickly and aggressively to stabilize the company and reduce the impact of the temporary loss of management. We did not encourage anyone to over-react to the situation either.

It is during times like this where there is huge turmoil both internally and externally, that companies need to reassess their entire marketing program and make adjustments where necessary. To be more aligned with the times, we changed our marketing approach to give our clients an opportunity to continue to promote their companies and advertise their services at a more cost effective price. The overall market has never been more competitive and it is challenging right now for any company to garner any interest with investors. We have now converted our entire marketing approach so clients can purchase our advertising services on an a la Carte menu.

There are already some early indicators that this new combination of actions is beginning to have the desired effect – more revenue and more corporate stability. There are no silver bullets to success anymore – but each of our adjustments represents an important step toward addressing the ongoing challenges businesses are facing now. We have a strong AlphaTrade team and every member of our team responded in a significant and clear way to help management in any way possible.

A look ahead.

Our first priority is building our revenue and creating new marketing opportunities so our clients continue to give us repeat business. We believe our new marketing “a la carte” approach fosters innovation, mitigates the risk of dependence on any one client and enhances our competitiveness in the industry.

There are many reasons to believe 2008 will end strong for us – the lessons we have learned over the past few months have caused us to sharpen our focus and strengthen our commitment to continue to build our revenues.

As I reflect on the recent events at AlphaTrade, I am confident we will pass through this current phase of turmoil and return to the path of sustained growth. I am convinced that AlphaTrade will successfully overcome the challenges it faces to achieve long term growth and stability in an increasingly complex industry. Working together as an interconnected and dynamic team, we believe we can bring AlphaTrade to a state of profitability.

Sincerely, Penny Perfect, CEO AlphaTrade.com About AlphaTrade: AlphaTrade is a recognized financial services and digital media marketing company specializing in creating networking opportunities to build your brand, sell more products, increase your web traffic and gain more attention for companies. AlphaTrade has developed a unique and innovative approach that connects people and industries in a way that results in a measurable success. Companies seeking to expand their brand and gain exposure benefit from our dynamic marketing program that combines advertising with investor relations. We utilize a variety of digital media tools in combination with our financial products to accomplish the marketing task. Make The Move. Check out our website at www.alphatrade.com or go to our business networking site www.zenobank.com The above news release contains forward-looking statements. These statements are based on assumptions that management believes are reasonable based on currently available information, and include statements regarding the intent, belief or current expectations of the Company and its management. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performances, and are subject to a wide range of business risks, external factors and uncertainties. Actual results may differ materially from those indicated by such forward-looking statements. The Company assumes no obligation to update the information contained in this press release, whether as a result of new information, future events, or otherwise.

http://ih.advfn.com/p.php?pid=nmona&cb=1225724339&article=29095471&symbol=NB%5EAPTD


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