LONGVIEW, Texas, Apr 9, 2002 (BUSINESS WIRE) -- Summit Environmental
Corporation, Inc. (OTCBB:SEVT) and Lady Burd Exclusive Private Label Cosmetics
today announced their first joint marketing alliance.
Lady Burd is a well established private label cosmetic company located in
Farmingdale, New York. The relationship began when Roberta Burd and Paula Parker
began working jointly to develop Pannache Cosmetics new long-wear, no smear lip
color, Luscious Lips.
Summit entered into an asset purchase agreement in November, 2001, for the
patent and intellectual property rights to Luscious Lips, with Lady Burd.
The alliance between the companies creates a regional marketing and distribution
center in Longview, Texas at new offices with a showroom opening in May 2002.
"Through the development of Luscious Lips, Paula and I found we work well
together. The opening of the new distribution center should create over a
million dollars in sales for Summit during the first year," says Roberta Burd,
Lady Burd CEO.
The alliance transfers to Summit the customer base formerly managed at the
Dallas Apparel Mart. The entire product line includes over 100 Lady Burd
products. Currently, Summit has three Pannache/Luscious products developed by
Lady Burd approved for both shopping channel and infomercial sales for domestic
and international sales.
"The customer base from the Dallas showroom projects expectations in the
$500,000 range from previous sales. Roberta then included customers from
California, Florida, Colorado, Washington, Minnesota, Nevada, Arizona and
Illinois to the already existing central US center. The customer base now
represents over 2,000 customers which became Summit's customers officially as of
April 1, 2002," states Paula Parker, Summit Vice-President of Shareholder
relations and Pannache President.
Pannache/Luscious Cosmetics is a wholly owned subsidiary of Summit Environmental
Corporation, Inc. The Pannache website can be viewed at
www.pannachelusciouslips.com.
Summit will announce the media sales promotions for home shopping channels and
infomercials in the next few weeks, with new strategic alliance marketing
partner, Reliant Interactive Media Group.
