Artificial Life Inc. (ALIF)

[MikeDDKing]

Photo Release -- Famed Soccer League FC Bayern Munich Partners With Artificial Life to Launch Official Mobile Game
Monday September 8, 7:00 am ET
Enables Gamers to Play as a World Famous Team and Compete Against Soccer's Finest Athletes


LOS ANGELES, MUNICH, Germany and HONG KONG, Sept. 8, 2008 (GLOBE NEWSWIRE) -- Artificial Life, Inc. (OTC BB:ALIF.OB - News) (http://www.artificial-life.com), a leading provider of mobile broadband 3G technology, participation TV, games and business applications, announced today the release of FC Bayern Munich 2008/09 -- The Official Mobile Game. The tailor-made game for the league's soccer team, FC Bayern Munich, focuses on competing in a championship for the 2008/09 German and European Soccer Season.
A photo accompanying this release is available at http://www.globenewswire.com/newsroom/prs/?pkgid=5411

Source: Artificial Life, Inc.


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In FC Bayern Munich 2008/09 -- The Official Mobile Game, players can manipulate a wide variety of traditional soccer moves, such as fouling players, receiving, passing or cornering and free or penalty kicks. Super stars of FC Bayern are featured in the club's official game, such as Luca Toni, Franck Ribery, Philipp Lahm and Bastian Schweinsteiger. The skills of the game's customized avatars reflect those of the real players, providing a genuine soccer experience.

Gamers can virtually train the soccer team and control avatars in either 'single match' or 'championship' mode. The game boasts full in-game rules and automatically programs opponents with different skill sets to increase the game's difficulty level.

Each match takes place in the famous Allianz Arena, illustrated by high-quality 3D graphics in a wide variety of camera angles. Details of a live soccer match are reproduced to maintain a realistic feel with features, such as animations of teams entering the match, commentator remarks and player substitution to name a few. With licensing from FC Bayern Munich, the game includes the 2008/09 FC Bayern Munich uniforms and biographies of the season's current players.

The goal is to lead FC Bayern Munich to win the national league and European Cups, filling a trophy display with medals, awards and championship titles.

``We are happy to have found Artificial Life, an experienced partner in the gaming industry. Thanks to their love of details, this game is going to be a true pleasure for all FC Bayern fans worldwide,'' said Karl-Heinz Rummenigge, Executive Board Chairman of FC Bayern Munich AG.

``It's an exciting project with FC Bayern Munich, a prominent world-class soccer club. The extension of their brand to the mobile platform provides them with well-rounded and diversified publicity. We look forward to having fans enhanced their experience by playing the official game on their mobile devices,'' said Eberhard Schoneburg, CEO of Artificial Life, Inc.

The game is available worldwide at Artificial Life's m-commerce portal, http://www.botme.com and http://www.fcb.de. It will soon be available through on- and off-deck sites of operators and resellers worldwide.

A series of on-air and off-air marketing campaigns will follow after the launch of FC Bayern Munich 2008/09 -- The Official Mobile Game.

About FC Bayern Munich

FC Bayern Munich (German: FC Bayern Munchen, also known as FCB) is a German sports club based in Munich, Germany. It is best known for its professional football team, which is the most successful club in German football, having won 20 Bundesliga titles and 14 cups. In recent years they have been by far the most successful team in German football, winning seven of the last ten championships; the last international title was the Intercontinental Cup in 2001. Soccer celebrities under the club include: Luca Toni, Franck Ribery, Bastian Schweinsteiger, Miroslav Klose, Lukas Podolski and Jurgen Klinsmann, the head coach of the Club as well as a retired world class soccer player.

About Artificial Life, Inc.

Artificial Life, Inc. (OTC BB:ALIF.OB - News) is a public U.S. corporation headquartered in Hong Kong, with additional offices in Berlin (EMEA headquarters) and Tokyo. As a leading, full-service provider of mobile broadband 3G technology, mobile participation TV, mobile gaming, content and business applications, Artificial Life provides 2D and 3D multi- and singleplayer rich-media applications for 3G, 3.5G and 4G network-enabled mobile phones. Recognized internationally for outstanding content quality and technology, Artificial Life transcends traditional modes of mobile communications and interactive gaming. For more information, please visit http://www.artificial-life.com or the company's m-commerce portal at http://www.botme.com.

Forward-Looking Statements:

This press release contains ``forward-looking statements'' within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements include, without limitation, statements regarding our future results of operations, financial condition and business prospects. In some cases, you can identify forward-looking statements by terminology such as ``may'', ``will'', ``should'', ``expect'', ``intend'', ``plan'', ``anticipate'', ``believe'', ``estimate'', ``predict'', ``potential'', ``continue'' or the negative of these terms or other comparable terminology. Although such statements are based on our own information and information from other sources we believe to be reliable, you should not place undue reliance on them. These statements involve risks and uncertainties, and actual market trends or our actual results of operations, financial condition or business prospects may differ materially from those expressed or implied in these forward looking statements for a variety of reasons. Potential risks and uncertainties include, but are not limited to, our ability to obtain additional funding to operate and grow our business; the unproven potential of our mobile gaming business model; changing consumer preferences and uncertainty of market acceptance of our products; timely adoption and availability of 3G mobile technology; market acceptance for use of mobile handheld devices to play the interactive games; unpredictable mobile game development schedules; our reliance on a relatively small number of brands; our ability to license brands from others; our dependence upon resellers and telecommunication carriers and operators to distribute our products; our ability to successfully develop, introduce, and sell new or enhanced products in a timely manner; and the timing of new product announcements or introductions by us or by our competitors. For additional discussion of these risks and uncertainties and other factors, please see the documents we file from time to time with the Securities and Exchange Commission, including our Annual Report on Form 10-KSB filed on March 13, 2008. We assume no obligation to update any forward-looking statements, which apply only as of the date of this press release.

Photo is also available at NewsCom, http://www.newscom.com, and via AP PhotoExpress.



Contact:
FC Bayern Munchen AG
FC Bayern Munich contact:
Media and Communications
Fax: [phone]
Sabener Str. 51-57
D-81547 Munchen

Artificial Life, Inc.
Artificial Life IR Contact:
Annie Lau
([phone]
[e-mail]

LEWIS PR
Artificial Life Press Contacts:
Erin Hall / Wanda Soler
([phone]
[e-mail]


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Source: Artificial Life, Inc.