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RRLB News*LOI to Acquire Myotrend Tech...

http://biz.yahoo.com/bw/080908/20080908005464.html?.v=1
Red Reef Laboratories International, Inc. (RRLB) Launches Marketing Initiative
Monday September 8, 8:30 am ET

DEERFIELD BEACH, Fla. & NAPOLEONVILLE, La.--(BUSINESS WIRE)--Red Reef Laboratories International, Inc. (Pink Sheets: RRLB - News), a diversified scientific research, development, and marketing group announces that a succession of strategic events has begun the long awaited debut into the retail industry with specific products designed for niche markets.

In an important move to penetrate the Health and Fitness market Red Reef has entered into a Letter of Intent to acquire Myotrend Nutritional Technologies LLC, (www.myotrend.com), a Wexford, Pennsylvania based company currently marketing its private brand nutritional supplements internationally and domestically. The acquisition provides ideal opportunities for cross marketing. Myotrend personnel will remain after the acquisition and are excited together with RR management with the prospects for growth, increased revenues and development of brand name recognition.

Subject to the completion of usual due diligence procedures a closing is scheduled for the 17th of September. Terms of the transaction will be made available upon request after the closing.

As part of the marketing strategy RR will penetrate three market categories in the coming weeks which evolve from a natural extension of RR core interests and we are confident our ideas and experience will make us competitive.

Dr. Claus Wagner-Bartak led the initiative at Red Reef Labs to develop a family of products dedicated to assist sufferers with effective preparations specifically for Diabetes Type 2. It comprises of readily available supplements that may help with the known effects of this disease by enhancing insulin function and the possible reduction of insulin resistance without the potentially harmful side effects of “conservative” medication.

Market one: People diagnosed with type 2 diabetes and those with a probability factor for future diagnosis. The products will be marketed under the brand name Metabetics; a suite of synergistic products assisting in the management of symptoms will be introduced in the immediate future.

Market two: Nutritional performance supplements for personal fitness and athletic training. The company has selected several key products in the areas of strength, conditioning and weight management for optimum health and performance. This line provides ample opportunity for complementary cross marketing with Myotrend.

Market three: Health and wellness life style products for men; sleek packaging to appeal to discriminating, out and about men, in the middle to upper income brackets.

Red Reef recently formed a wholly owned subsidiary, Versace Direct LLC, as the marketing arm for RR, and appointed Peter Weber as President. Mr. Weber, a former professional European soccer player, has a successful history in direct marketing and International sales. Mr. Weber commented, “I am proud to present these quality products and highly confident they will be well accepted in the market place.”

“This revamping of RR’s business plan is designed to create revenues in the near term without detracting from RR’s focus to continue to pursue our original goals involving our core technology for surface decontamination. Long term plans to develop our real estate in Napoleonville, LA will continue on course. Red Reef management will always seek to create opportunities to build value for our shareholders,” Dr. Claus Wagner-Bartak is quoted.

About Red Reef Laboratories International, Inc.:

Red Reef Laboratories International, Inc. is a diversified scientific research, development, and marketing group established to assemble, develop, commercialize and bring to market a variety of products. The first series of products combine advanced surfactant technology and increasingly “green” compounds to create specialized formulas for the disinfection and decontamination of equipment and surfaces. A second series of products has been developed which are specially formulated nutritional items for the health and wellness industry. For more information, please visit the Company's web site at www.redreef.biz.

“Safe Harbor” Statement under the Private Securities Litigation Reform Act of 1995:

With the exception of historical information, the statements set forth above include forward-looking statements that involve risk and uncertainties. The Company wishes to caution readers that a number of important factors could cause actual results to differ materially from those in the forward-looking statements. Those factors include, but are not limited to, the risk factors noted in the Company's filings with the United States Securities and Exchange Commission, such as the rapidly changing nature of technology, evolving industry standards and frequent introductions of new products, services and enhancements by competitors; the competitive nature of the markets for the Company's products and services; the Company's ability to gain market acceptance for its products and services; the Company's ability to fund its operational growth; the Company's ability to attract and retain skilled personnel; the Company's ability to diversify its revenue streams and customer concentrations; and the Company's reliance on third-party suppliers.



Contact:
Red Reef Laboratories International, Inc.
Dr. Claus Wagner-Bartak, 954-725-9475
www.redreef.biz

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Source: Red Reef Laboratories International, Inc.

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