TRX to Provide Access to Southwest Airlines' 'SWABIZ' Content in RESX Via BookingBuilder Integration
Wednesday July 9, 10:51 am ET
Expanded Content Offering Improves Traveler Choice and Drives Savings to Corporations Using RESX
ATLANTA and MAHOPAC, N.Y., July 9 /PRNewswire-FirstCall/ -- TRX, Inc. (Nasdaq: TRXI - News), a global technology company that develops and hosts software applications to process data records and automate manual processes, and BookingBuilder Technologies, a leading global provider of access to travel products for agencies and corporate bookings, today announce the completed integration of BookingBuilder's SWABIZ content connection into RESX.
RESX is TRX's web-based, self-service application that enables business travelers and travel arrangers to create policy-compliant air, car, and hotel reservations.
SWABIZ integration provides access to Southwest Airlines' content for the RESX network of users, including internet-only specials previously only available on SWABIZ and Southwest.com . Now RESX users can shop and book Southwest content as part of the normal shopping process.
"Adding Southwest content is the latest advancement in our strategy to continuously add to the breadth and depth of our content," said Shane Hammond, president, RESX Technologies. "Our integration with BookingBuilder's SWABIZ connection functionality allows us to provide this content independent of any GDS connection, so all of our customers will have access regardless of GDS usage."
"We are pleased to have RESX as the most recent corporate online booking tool to integrate with our new SWABIZ connection functionality," said Seth Perelman, CEO of BookingBuilder Technologies. "Many corporations have embraced SWABIZ as the booking platform of choice for their Southwest bookings, and they now have it available as an option through RESX, one of the most popular and successful corporate online booking tools on the market. Having full content available for the largest domestic carrier will help the RESX corporate accounts save money and ensure informed decision making regarding air travel choices."
RESX and BookingBuilder Technologies plan to make the content available to current RESX users in late July 2008 and will demonstrate the new integration at the annual NBTA International Convention & Exposition held July 27 -- July 30, 2008.
surf's up......crikey
