Artificial Life Inc. (ALIF)

[MikeDDKing]

Artificial Life, Inc. Releases Mobile Productivity Tool: MobileBooster
Monday June 2, 8:00 am ET
Further Expands Product Portfolio for 3G Environments


HONG KONG, June 2, 2008 (PRIME NEWSWIRE) -- Hong Kong-based Artificial Life, Inc. (OTC BB:ALIF.OB - News), a leading full service provider of award-winning mobile 3G technology and applications, announced today the release of their latest mobile technology product: MobileBooster(tm).

MobileBooster(tm) is a development tool and platform for mobile 3G (and 2G) applications and games that greatly facilitates the mobile roll-out process. It targets and supports mobile operators and carriers, production studios, media companies and mobile aggregators in their roll-out and distribution process. The web-based platform organizes and automates build and roll-out management for mobile products by managing and keeping concise records of handsets, operators, and aggregators as well as product and project information. When using the MobileBooster(tm) the many tedious tasks involved in roll-out are automated, thus greatly reducing the risk of human error. The MobileBooster(tm) allows for higher quality, more comprehensive build organization and coverage, fewer errors, faster production, and more focused and customizable client support.

MobileBooster(tm) delivers a centralized repository for storing all mobile builds. Builds cover everything from master or ``key'' builds, to different grades, right down to individual handset specific ports. Utilizing its handset knowledge base, the platform immediately identifies which handsets are covered by key builds and do not require a specific port. The platform is internationalized and supports language specific builds. Similarly, the platform can be configured to deliver all required builds for operators or aggregators based on target handset lists required by operators associated with them. In the global mobile industry with multiple languages, thousands of handsets, and hundreds of operators-rolling out a global product can be a daunting task, however with a tool such as the MobileBooster(tm) available the entire process is much more streamlined and easily managed. The MobileBooster(tm) is indispensable for ``boosting'' the productivity of the many tasks that are involved in the global launch of mobile products.

MobileBooster(tm) comes pre-populated with over 500 unique handset types and associated attributes and the coverage is constantly expanding. Once a project specific deployment scenario is mapped out, all future deployments are a breeze.

In addition to the handset specifications, the knowledge management component allows concise tracking of handset specific issues that affect porting to specific devices. Additionally, the platform exposes a client facing WAP portal accessible to authenticated users. The portal is a way to prepare builds for review and approval by clients in a secure, efficient, and easy to use way.

The MobileBooster(tm) tool suite is a drop-in addition to existing product development cycles, including release management, porting, and back-filling tasks. The benefits of MobileBooster(tm) include boosting productivity, reducing workload that is associated with preparing builds for roll-out, simplifying the organizational complexity of build management, and eliminating errors from the process of porting and roll-out. MobileBooster(tm) is designed as an optional extension of Artificial Life's cutting edge SEMP (Smart Engine Mobile Platform).

``The mobile world is moving towards 3G and 4G networks. Hence there is a strong demand for supporting productivity platforms. We first built MobileBooster(tm) for our internal needs. However, ever since we have been using it our production cycles have shortened dramatically, thereby increasing our returns. We are now selling MobileBooster(tm) as part of our Smart Engine Platform 3.0. Further productivity tools will be released in the future,'' said Eberhard Schoeneburg, CEO of Artificial Life, Inc.

About Artificial Life, Inc.

Artificial Life, Inc. (OTC BB:ALIF.OB - News) is a public US corporation headquartered in Hong Kong with offices in Berlin (EMEA headquarters) and Tokyo. We are a leading global full service provider of award winning mobile technology, mobile TV, content, games and business applications (see also our Company's homepage: http://www.artificial-life.com; and our m-commerce portal: http://www.botme.com).

Forward-Looking Statements:

This press release contains ``forward-looking statements'' within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements include, without limitation, statements regarding our future results of operations, financial condition and business prospects. In some cases, you can identify forward-looking statements by terminology such as ``may,'' ``will,'' ``should,'' ``expect,'' ``intend,'' ``plan,'' ``anticipate,'' ``believe,'' ``estimate,'' ``predict,'' ``potential,'' ``continue,'' or the negative of these terms or other comparable terminology. Although such statements are based on our own information and information from other sources we believe to be reliable, you should not place undue reliance on them. These statements involve risks and uncertainties, and actual market trends or our actual results of operations, financial condition or business prospects may differ materially from those expressed or implied in these forward looking statements for a variety of reasons. Potential risks and uncertainties include, but are not limited to, our ability to obtain additional funding to operate and grow our business; the unproven potential of our mobile gaming business model; changing consumer preferences and uncertainty of market acceptance of our products; timely adoption and availability of 3G mobile technology; market acceptance for use of mobile handheld devices to play the interactive games; unpredictable mobile game development schedules; our reliance on a relatively small number of brands; our ability to license brands from others; our dependence upon resellers and telecommunication carriers and operators to distribute our products; our ability to successfully develop, introduce, and sell new or enhanced products in a timely manner; and the timing of new product announcements or introductions by us or by our competitors. For additional discussion of these risks and uncertainties and other factors, please see the documents we file from time to time with the Securities and Exchange Commission, including our Annual Report on Form 10-K filed on March 13, 2008. We assume no obligation to update any forward-looking statements, which apply only as of the date of this press release.



Contact:
Artificial Life, Inc.
Ada Fong
([phone]
[e-mail]


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Source: Artificial Life, Inc.