Artificial Life Inc. (ALIF)

[MikeDDKing]

Artificial Life Launches China's Next Top Model in China
Thursday May 22, 7:00 am ET


HONG KONG, May 22, 2008 (PRIME NEWSWIRE) -- Hong Kong-based Artificial Life, Inc. (OTC BB:ALIF.OB - News), a leading provider of award-winning mobile 3G technology and applications, announced that it will expand its on-going mobile game portfolio based on a brand new Chinese hit reality TV show, China's Next Top Model. Through the cooperation with Mojo Mediaworks, a wholly owned subsidiary of eWorld Interactive, Inc. (OTC BB:EWIN.OB - News) (the Chinese Format Licensee of America's Next Top Model), Artificial Life will offer two mobile games based on the China's Next Top Model show. The first mobile game to be launched will be based on Season 1 of the show which will be followed by another mobile game based on Season 2.

The mobile game based on China's Next Top Model's first season will be released in 4 weeks, while the second season's game will be released later, to coincide with the reality TV show's airing time. The Company has already produced and launched mobile games based on America's Next Top Model for Cycles 7, 8, 9 and 10, as well as for Germany's Next Top Model's third season.

China's Next Top Model started airing on January 13th, 2008 via Sichuan Satellite TV, which is a nationwide broadcasting TV network reaching 732 million households. While the show was airing it was among the top 5 rated shows during its timeslot each week. The initial casting for the show attracted over 5,000 applicants from many cities throughout Mainland China.

``We are delighted to partner with Mojo Media Works to produce a customized mobile game to accompany this popular TV show in China. It is a unique opportunity to tap into the Chinese mobile market with a brand new and very successful TV show,'' said Eberhard Schoneburg, CEO of Artificial Life, Inc.

About Artificial Life, Inc.

Artificial Life, Inc. (OTC BB:ALIF.OB - News) is a public U.S. corporation headquartered in Hong Kong with offices in Berlin (EMEA headquarters) and Tokyo. We are a leading global full service provider of award-winning mobile technology, mobile TV, content, games and business applications (see also our Company's homepage: http://www.artificial-life.com; and our m-commerce portal: http://www.botme.com).

Forward-Looking Statements:

This press release contains ``forward-looking statements'' within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements include, without limitation, statements regarding our future results of operations, financial condition and business prospects. In some cases, you can identify forward-looking statements by terminology such as ``may,'' ``will,'' ``should,'' ``expect,'' ``intend,'' ``plan,'' ``anticipate,'' ``believe,'' ``estimate,'' ``predict,'' ``potential,'' ``continue,'' or the negative of these terms or other comparable terminology. Although such statements are based on our own information and information from other sources we believe to be reliable, you should not place undue reliance on them. These statements involve risks and uncertainties, and actual market trends or our actual results of operations, financial condition or business prospects may differ materially from those expressed or implied in these forward looking statements for a variety of reasons. Potential risks and uncertainties include, but are not limited to, our ability to obtain additional funding to operate and grow our business; the unproven potential of our mobile gaming business model; changing consumer preferences and uncertainty of market acceptance of our products; timely adoption and availability of 3G mobile technology; market acceptance for use of mobile handheld devices to play the interactive games; unpredictable mobile game development schedules; our reliance on a relatively small number of brands; our ability to license brands from others; our dependence upon resellers and telecommunication carriers and operators to distribute our products; our ability to successfully develop, introduce, and sell new or enhanced products in a timely manner; and the timing of new product announcements or introductions by us or by our competitors. For additional discussion of these risks and uncertainties and other factors, please see the documents we file from time to time with the Securities and Exchange Commission, including our Annual Report on Form 10-K filed on March 13, 2008. We assume no obligation to update any forward-looking statements, which apply only as of the date of this press release.



Contact:
Ada Fong
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Source: Artificial Life, Inc.