Dixie Lee to Join Ranks of World's Most Popular Franchises With Flagship Location in Dubai
There are few things that are more Americana then Frank Sinatra singing New York, New York in a Las Vegas nightclub and there's only one city on the planet that has perfectly combined everything New York and Las Vegas has to offer, Dubai. From its manmade palm tree shaped islands to its mega mall with indoor skiing, plus its soon to be completed tallest building in the world, Dubai's Americana flavor is attracting visitors, residents and corporations from around the world. Some American icons, like Halliburton, have even opened headquarters there, while others like Marvel Entertainment, have smaller plans. In Marvel's case, they are going to open a Billion dollar park, developed by the UAE- based Al Ahli Group. In addition to American companies, international companies like Airbus, an EADS Company, are establishing a toehold in the Open City.
Despite the widespread excitement, the restaurant industry has the most American feel in Dubai, we're not just talking McDonald's and Burger King. From breakfast at Krispy Kreme, which has big plans in the Middle East, to dinner at Hooters, there is, no doubt, a craving for everything Americana, so the timing of the opening of Dixie Lee International's (PINKSHEETS: DLII) new flagship restaurant in Dubai couldn't have come at a better time.
Dixie Lee International, the parent company of the 40-year-old "Dixie Lee" brand name, even re-formulated its signature spice mix to adjust for Middle Eastern tastes and the two level store, which overlooks the city, features take out, delivery, buffet and full dining.
Now the only question that remains is whether some of the new formulas make its way back into the more than 40 North American franchised Chicken & Seafood restaurants already open.
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Source: Marketwire (April 8, 2008 - 9:56 AM EDT)
