Ariel Way, Inc. (fka AWYI)

[lilchoker]

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Arne’s (CEO of AWYI) vision is to become a multiservice multimedia company. His major plan includes the build-out of a nationwide Digital Signage Network (platform for companies to promote and advertise products and services while providing valuable information to targeted audiences as they shop, work and play in malls, stores and other strategic locations). To achieve his plan, Arne is attempting to build a one-stop-shop company for Digital Signage Advertising. AWYI is in the process of acquiring:

•Syrei – A Swedish telecommunications company. Syrei will act as AWYI’s central hub to expand Arne’s digital signage network in Europe and Asia.
•Mason Media Networks – A Washington, D.C. based turnkey digital signage company that specializes in providing digital signage solutions.
•Limetruck – A Dallas, TX based out-of-home advertising company specializing in nationwide advertising, marketing and public relations campaigns based on mobile advertising trucks.
•A 10% stake in Facetime – A full-service new media agency that specializes in advertising, marketing and public relations campaigns VIA THE INTERNET, broadcast, print and other mediums.

AWYI also has MOU’s with:

•Mason Media Group – a Washington, D.C. based holding company that develop, produce, and provide technical services to the broadcast, cable, and film industry with a primary focus on Sports and Entertainment. MMG is also a provider of focused advertising, marketing, entertainment, and audiovisual content capitalizing on the New Media Revolution.
•Noventri – A Maryland based "one-stop- shop" company for digital signage turnkey solutions, which include consultation, technology, software, content creation and management.

So in summary, if AWYI’s plan succeeds, Arne will have the capability to provide and sell advertising space to companies at locations such as:

•Brick and Mortar Locations (malls, stores, etc.) via Arne’s proprietary Digital Signage Network that he plans to install (Mason Media Networks)
•"Internet to Pocket” Podcast Advertising (Mason Media Networks)
•On the Street (Limetruck)
•On the Internet (Facetime)

Also, by acquiring these profitable companies (with Digital Signage / advertising experience and affiliation), the plan is not only for AWYI to become a one-stop-shop digital signage provider as well as profitable but also for the profits to be re-invested into the build-out of AWYI’s nationwide (Arne's proprietary) digital signage network, thus easing the burden associated with financing.

DD ON DIGITAL SIGNAGE NETWORKS:

1.Quick Definition of Digital Signage Network: http://investorshub.advfn.com/boards/read_msg.asp?message_id=27075658
2.According to PEW Research, the market size for our target business, the Digital Interactive Advertising and Marketing industry, is expected to grow from $21 billion in annual revenue in 2007 to over $45 billion in 2008.
3.Re-read post 11963 through 12052.
4.Service industry such as advertising and Digital Signage Networks is basically pure profit after up-front costs associated with initial set-up.
5. Examples of previous Digital Signage Network installations for major companies: http://www.prn.com/press/2006-01-17-In-Store-Marketing-Institute.pdf

DD ON SYREI:

1.Syrei’s website: http://www.syrei.com/
2.Terms of Syrei deal: http://www.sec.gov/Archives/edgar/data/1145254/000135448808000224/f8k.htm
3.Revenue for Syrei for 2008 is conservatively forecasted to be over $7 million with an EBITDA of about 10%. However, with new opportunities, our target would be to increase with over 50%.
4.Current Syrei clients include: Ericsson, Nokia, 3GIS, ABB, Orange, SonyEricsson, Swedbank, Tele2, TeliaSonera, TIM etc.
5. Huge potential and high possibility to retain these clients once acquired by AWYI not only for continued telecom consulting purposes but also for advertising on Arne’s proprietary Digital Signage Network.

DD ON MASON MEDIA NETWORKS (MMN):

1.Currently subsidiary of Mason Media Group (MMG) until acquisition is finalized.
2.MMN’s website: http://www.masonmedianetworks.com
3.Website has great information on their current capability.
4.Full turnkey Digital Signage Network provider – can design, procure hardware associated with, install, and support digital signage networks as well as advertising media content associated with digital signage networks. Also has the employees experienced in Digital Signage Networks as well as real estate property (central hosting site) and server equipment necessary. This acquisition will put AWYI squarely in the digital signage business. All AWYI has to do is begin generating contracts with niche locations (malls, airports, etc) to begin installing its nationwide DSN network once this acquisition is finalized.
5.Another good point is that ALL display content programming and changes (associated with Arne’s planned DSN network) can be handled remotely out of MMN’s central hosting site for all of AWYI’s planned DSN locations (very cost effective).
6.Currently have a number of digital signage network projects in the design phase that will launch by the fall of 2008.
7.Can also install Business Television (BTV) networks. Definition of BTV: http://encyclopedia2.thefreedictionary.com/BTV. Arne’s previous successes include providing BTV services for one of the biggest banking groups in the United Kingdom with over 1,500 bank branch offices throughout the UK
8.Conversations with MMN: http://investorshub.advfn.com/boards/read_msg.asp?message_id=27432512.

DD ON LIMETRUCK:

1.Limetruck is a sister company of LimeMedia.
2.LimeMedia’s website: http://www.lime-media.com
3.Limetruck website http://www.limetruck.com
4.Current Limetruck / LimeMedia advertising clients include: McDonalds, IKEA, GM, Ford, Bass Pro Shops, South West Airlines, T-Mobile, KFC, etc..
5.Acquisition to be accretive to Ariel Way's 2008 earnings with strong EBITDA.
6.Huge potential and high possibility to retain these clients once acquired by AWYI not only for Limetruck advertising but also for advertising on Arne’s proprietary Digital Signage Network.

DD ON MASON MEDIA GROUP (MMG)

1.AWYI currently has MOU with MMG.
2.Website for MMG: http://www.masonmediagroup.com
3.Currently parent company of Mason Media Networks (MMN).
4.Former / Current MMG clients: ESPN, ESPN2, ESPN Classic, Discovery Channel, Animal Planet, Universal Pictures, ABC News, Good Morning America, MTV, Showtime, Fox, BET, Military Channel, etc. Comprehensive list of clients can be found at: http://www.masonmediagroup.com/case_studies.html
5.MMG to become an equity partner in AWYI once acquisition is finalized.
6.Huge potential for referral of these clients for advertising on Arne’s proprietary Digital Signage Network once installed.

DD ON NOVENTRI:

1.AWYI currently has MOU with Noventri.
2.Website for Noventri: http://www.noventri.com
3.Full turnkey Digital Signage Provider (similar capabilities to Mason Media Networks)
4.List of recent Digital Signage Projects: http://www.noventri.com/pressrelease.php.

DD ON OUR CEO – ARNE DUNHEM

1.Arne’s profile (from AWYI’s website): http://www.arielway.com/governance/management
2.Hasn’t been paid a salary in 3 years and is an equity participant in the company (makes money by share price appreciation). This also means that as the CEO of the company, his interests are fully lined-up with all the other shareholders. Arne’s warrant agreement: http://investorshub.advfn.com/boards/read_msg.asp?message_id=27021999

GENERAL DD

1.AWYI is a fully reporting OTCBB stock (not on the pinksheets).
2.Attempting to acquire two additional companies that could bring our total annual highly profitable revenue level to over $100 million by year end 2008.
3.Cornell Series A preferred shares information: http://investorshub.advfn.com/boards/read_msg.asp?message_id=26613134. Over the last several months AWYI has been in serious negotiations with Yorkville Advisors Global Investments, LP (Cornell Capital Partners, LLP).
4.Debt of approximately 600K.
5. 595,000,000 shares of outstanding common stock, with 285,750,938 shares of "restricted" stock held (CEO and his wife owns 273 million shares) and a “public float” of approximately 220,000,000 shares.
6. Plans for future NASDAQ listing
7. Any shares eventually issued for any transactions / aquisitions are by default restricted and must follow SEC Rule 144.
8.DD page: http://investorshub.advfn.com/boards/read_msg.asp?Message_id=27606792&txt2find=links