Naturade, Inc Company Information
Naturade, Inc. is one of the old lions in the diet supplement industry. With roots reaching back to the 1920's the company markets meal-replacements, supplements, beverages, and other products promoted to enhance weight loss or well-being. The company's biggest sellers--Naturade, Naturade Total Soy, and Diet Lean --are sold via health food stores and mass marketers. Some of the main outlets for their products include Whole Foods, Wal-Mart, and military commissaries. Naturade contracts with third-party manufacturers to produce all of its powders, liquids, bars, and pills. Turnaround specialist Redux Holdings was handed 51% of the company's voting stock, and took control of the company in mid-2006.
