Winning Brands Corporation (WNBD)

[User-65225]

This is just for "household" cleaning product in the JUST the USA... When you add in the many industry specific cleaners (Dry Cleaning, Firefighting, hospitality industry, etc) and multiply it by the many countries around the world, you can visualize our potential room for growth... We only need an itsy-bitsy little slice...

http://www.reuters.com/article/pressRelease/idUS171747+05-Feb-2008+PRN20080205

Household Cleaning Products Go Green With a Dash of Upscale
Tue Feb 5, 2008 10:19am EST

NEW YORK, Feb. 5 /PRNewswire/ -- The U.S. market for household cleaning
products cleaned up post-recession earlier this decade. The market bounced
back from a slowdown and grew to $7.3 billion in 2007. A new report from
Packaged Facts, Household Cleaning Products in the U.S., forecasts the market
to continue growing at a slow-and-steady 2% rate, reaching $8.1 billion by
2012.
With the industry fighting the image of cleaning house as a boring
sanitary chore, large market players have turned to new marketing campaigns
that portray household cleaning as easy and convenient. Big names such as
Unilever and Procter & Gamble are going with smaller creative agencies to
infuse more fun into the functional nature of their products.
It seems that the hot spot for accelerated growth and highly profitable
sales is in higher-end, eco-friendly products. Green household products have
fully penetrated natural foods stores, but finding space in traditional
mass-market channels is still a challenge. Home improvement and housewares
chains have also jumped on board, along with some department stores. Marketers
stand to benefit a great deal from "ethical" cleaning products, with half of
Americans between the age of 18 and 29 saying they are willing to spend more
for products labeled as organic, environmentally friendly, or fair trade.
"The demand for hybrid brand products and cross-category functional
products is also likely to continue growing in the future," comments Cathy
Minkler, Associate Editor of Packaged Facts. "As several consumer trends
converge, such as eco-friendly, obsessions with clutter, and convenience, we
expect to see more products promoted as a total cleaning solution for the
home."
Household Cleaning Products in the U.S. provides a comprehensive look at
the market for household cleaning products, including Dish Detergents,
Bathroom Cleaners, General Household Cleaners, Furniture & Floor Cleaners,
Wipes & Scouring Pads, and other miscellaneous cleaners. This report outlines
key issues and trends affecting the overall market and identifies major
players and brands and analyzes their performance in terms of market share and
sales. For further information on this report from Packaged Facts visit:
here.
About Packaged Facts
Packaged Facts publishes market intelligence on a wide range of consumer
industries, including consumer goods and retailing, foods and beverages,
demographics, pet, and financial products. For more information visit
www.PackagedFacts.com, or contact Tom Ehart at 240-747-3014 or
[e-mail].
SOURCE Packaged Facts

Tom Ehart, [phone], [e-mail], of MarketResearch.com
for Packaged Facts