ICON ~~ Press Release Source: Iconix Brand Group, Inc.
Iconix Brand Group, Inc. Enters into Licensing Agreement with Elizabeth Arden, Inc. to Launch Rocawear Fragrance, Skincare, and Cosmetics
Monday November 5, 8:00 am ET
Rocawear co-founder Shawn "Jay-Z" Carter to provide creative vision for the collections
NEW YORK, Nov. 5 /PRNewswire-FirstCall/ -- Iconix Brand Group, Inc. (Nasdaq: ICON - News; "Iconix") announced today it has entered into an exclusive global licensing agreement with Elizabeth Arden, Inc. (Nasdaq: RDEN - News), a global prestige beauty products company, for the development, marketing and distribution of men's and women's fragrance, cosmetics, and skincare products for its leading lifestyle apparel brand Rocawear®. The debut fragrance is planned to launch in the fall of 2008.
Commenting on the new launch, Shawn Carter, stated, "We are excited to partner with an industry giant such as Elizabeth Arden. The combination of their expertise in fragrance and our ability to affect popular culture will produce some incredible products and breathe excitement into the category."
Neil Cole, Chairman and CEO, Iconix, stated, "We are excited about the launch of the first ever Rocawear fragrance next fall. This is a significant step in the evolution of the Rocawear brand and a large long term growth opportunity. The excitement and advertising surrounding the launch next fall will make Rocawear more visible than it has ever been and benefit the entire brand franchise."
Iconix purchased the Rocawear brand in March of 2007. Rocawear is a dominant lifestyle brand with a wide range of customers and categories including sportswear, footwear, outerwear, handbags, belts, loungewear, big & tall, headwear, jewelry, sunglasses and children's clothing. Since its inception in 1999, its appeal has expanded beyond national borders to become a brand of international significance with annual retail sales of over $700 million. Rocawear co-founder Shawn Carter spearheads all product development, marketing and licensing for Rocawear.
"Elizabeth Arden and Iconix have a successful history together, and we are thrilled to grow our relationship with this dynamic collaboration," said E. Scott Beattie, Chairman and Chief Executive Officer of Elizabeth Arden.
"The Rocawear name connects with the customer we want to attract. Adding Rocawear to our lineup of lifestyle fragrance brands allows us to further diversify our multi-dimensional brand portfolio and expand our reach to a young, modern consumer. Elizabeth Arden's leadership in fragrance, coupled with the creative involvement of Shawn "Jay-Z" Carter and the team at Rocawear and Iconix, will provide us with a strong platform for success," added Beattie.
Iconix Brand Group Inc. (Nasdaq: ICON - News) owns, licenses and markets a growing portfolio of consumer brands including CANDIE'S ®, BONGO ®, BADGLEY MISCHKA ®, JOE BOXER ®, RAMPAGE ®, MUDD ®, LONDON FOG ®, MOSSIMO ®, OCEAN PACIFIC ®, DANSKIN ®, ROCAWEAR®, CANNON ®, ROYAL VELVET ®, FIELDCREST ® and CHARISMA ®. The Company licenses it brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and around the world. Iconix, through its in-house advertising, promotion and public relations agency, markets its brands to continually drive greater consumer awareness and equity.
Elizabeth Arden is a global prestige beauty products company. The Company's portfolio of brands includes the Elizabeth Arden fragrance brands: Red Door, Elizabeth Arden 5th Avenue, Elizabeth Arden green tea and Elizabeth Arden Mediterranean; the Elizabeth Taylor fragrance brands: White Diamonds and Elizabeth Taylor's Passion; the fragrance brands of Britney Spears: curious Britney Spears, fantasy Britney Spears and Britney Spears believe; the Mariah Carey fragrance M by Mariah Carey; the Hilary Duff fragrance with Love ... Hilary Duff; the Danielle Steel fragrance Danielle by Danielle Steel; the lifestyle fragrances: Daytona 500, Design, Giorgio Beverly Hills, the HUMMER(TM) Fragrance for Men, PS Fine Cologne for Men, White Shoulders and Wings; and the designer fragrance brands of Alfred Sung, Badgley Mischka, Bob Mackie, GANT, Geoffrey Beene's Grey Flannel, Halston and Halston Z-14, and Nanette Lepore; the Elizabeth Arden skin care lines, including Ceramide, Intervene and PREVAGE(TM) anti-aging treatment and the Elizabeth Arden color cosmetics line.
Contact: Maria Dolgetta
Public Relations Director
212.819.2084
mdolgetta@iconixbrand.com
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Source: Iconix Brand Group, Inc.
