roiresearch is the first company i worked for when i got out of college - it was in sports marketing (not stocks)
i was pretty unoriginal back in the late '90s, so i just chose the easy way out
for those of you who had figured it out by now, it's r.o.i. research
roi = return on investment
The above is all in my opinion and should not be considered a reason to buy, sell, short or hold a stock.