FOR IMMEDIATE RELEASE
FLEXOGAN. THE OFFICIAL PAIN RELIEF
of the 2004 BELL CANADIAN OPEN
TORONTO, CANADA – August 4, 2004 -- Flexogan™ is the Official Pain
Relief Sponsor of the 2004 Bell Canadian Open, being held at the prestigious Glen
Abbey Golf Club in Oakville, Ontario, from September 6 to 12.
“We are thrilled to be a part of this year’s Bell Canadian Open. On behalf of the
AlphaRx team, we congratulate all players and extend our best wishes for another
successful year to everyone involved. We also welcome all who will attend to visit our
Flexogan tent,” says Michael M. Lee, President & CEO, AlphaRx.
Flexogan™, topical pain relief creams are AlphaRx’s first over-the-counter product line,
and are available at leading grocery and drug retailers in Canada. Flexogan’s unique
patented ‘nano technology’ penetrates deeply into the skin for fast, effective and long
lasting relief from Arthritis, Joint and Muscle Pain.
Flexogan's BCD™ (Bioadhesive Colloidal Dispersion) composition, proprietary to
AlphaRx, consists of highly dispersed oil droplets loaded with natural menthol and
camphor. The droplet size is less than 1 micron, 10 to 20 times smaller than the leading
topical analgesic creams, carrying Flexogan’s other powerful, active ingredients directly
to the source of your pain. Relief is more immediate, so you can use less and reapply
less often.
Flexogan is non-greasy and contains Vitamin E and skin protective emollients which,
because of their high bioavailability, leave skin smooth and free of irritation. Flexogan is
highly effective, yet safe for ages 2+.
“We started AlphaRx to pioneer the research and development of effective and
innovative medicines and drug delivery platforms to enhance people’s health, longevity
and quality of life. As an active baby boomer, I realized a number of years ago that I was
among a large demographic whose lifestyles were impeded by a lack of effective
medications. Consequently, we focused on a number of wellness-specific products, all
based on the same innovative delivery technology. Flexogan, our answer to sore
muscles, joints and arthritic pain, is our first product line to be available over-the-counter
to the consumer”, says Michael M. Lee, President & CEO, AlphaRx.
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AlphaRx offers a full range of Flexogan pain relief creams to meet consumer needs:
FLEXOGAN ARTHRITIS PAIN: Is a unique BCD™ formula with Methyl Salicylate that
penetrates deep at the site of application to provide fast, effective and long lasting relief
from Arthritis, Joint and Muscle Pain. Available in 50g and 100g tubes. Suggested
retail prices: 50g $9.95, 100g $14.94.
FLEXOGAN MUSCLE PAIN: Is a unique BCD™ formula that penetrates deep at the
site of application to provide fast and effective relief from Sore and Strained Muscles,
Backache, Minor Arthritis & Joint Pain. Available in 50g and 100g tubes. Suggested
retail prices: 50g $7.99, 100g $11.99.
FLEXOGAN SPORT: Is a unique BCD™ formula with herbal extracts. It contains
Vitamin E, Chamomile C02 Extract and skin protective emollients which, because of
their high bioavailability, leave the skin smooth and free of irritation.
It penetrates deep at the site of application to provide fast, effective and long lasting
relief from Arthritis, Joint and Muscle Pain. Available in 150g jars. Suggested retail
price for 150g jar $17.95.
FLEXOGAN SPORT ULTRA: Is a unique BCD™ formula that has all of the active
ingredients of Flexogan Sport with the addition of Methyl Salicylate.
It penetrates deep at the site of application to provide fast, effective and long lasting
relief from Arthritis, Joint and Muscle Pain. Available in 150g jars.
Suggested retail price for 150g jar $22.95.
Flexogan is the Official Pain Relief Supplier of this years’ Bell Canadian Open and
BMO Financial Group Canadian Women’s Open. Flexogan is also a Gold Dragon
Sponsor of the Toronto International Dragon Boat Race Festival, and a TrekPoint
Sponsor of The Lung Association’s BikeTrek event in York region. AlphaRx’s
marketing, advertising and PR for these events has been handled by, The Ink Tank Inc.
of Toronto. www.theinktank.com.
AlphaRx is an emerging research-based biopharmaceutical and healthcare company. It
utilizes proprietary ‘nano delivery technology’ to formulate effective over-the-counter
and prescription products. AlphaRx is committed to improving the health and overall
quality of life for people of all ages through its charitable giving program.
Visit www.alpharx.com.
AlphaRx © 2004
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For media inquiries and interview requests:
Peter Ashworth
416 603-6005
ashworth.associates@sympatico.ca
