eToys (fka eTys)

[ljoeo]

EToys Inc. Unveils Party, Hobby Stores

Friday November 3 7:56am
Source: Dow Jones


LOS ANGELES -(Dow Jones)- EToys Inc. (ETYS) launched its party and hobby online stores and unveiled merchandising features for the holiday season that offer a directory of major shopping areas and easier navigation to the company's BabyCenter and ParentCenter sites.

In a press release Friday, eToys said the move is part of eToys's plan to offer a broad range of kids' goods and to enhance its shopping experience with new editorial content and personalized features.

The party store caters to birthday, holiday and other kids-oriented parties.

Party planners can choose from more than 80 party themes, create and customize online invitations and get ideas for activities, games and food.

The hobby store is stocked with thousands of hobby products, including trains, planes, automobiles and rockets.

The new merchandising features include: Uniquely eToys, a lineup of more than 600 eToys proprietary products; Holiday Hot List, a collection of more than 300 popular holiday gifts; The Big Gift, featuring more than 250 gifts with average prices of about $100 each; and Teen, which sorts products for teens and pre-teens.

EToys is an Internet retailer for children's products.

Company Web site: http://www.etoys.com

-Scott Austin; Dow Jones Newswires; 201-938-5388

(This story was originally published by Dow Jones Newswires)

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