Had been waiting to get into TRXI big, starting buying yesterday and now buying on any weakness:
Travel Managers Unmask Industry Villains at NBTA
TRX Survey Reveals Travel and Procurement Managers' Desire to 'Take Action' towards Increasing Compliance and Obtaining Meaningful Travel Data in the Battle to Control Costs
ATLANTA, Aug. 13 /PRNewswire-FirstCall/ -- TRX, Inc. (Nasdaq: TRXI), a global technology company that develops and hosts software applications to process data records and automate manual processes, today announced findings from its corporate travel survey conducted at the National Business Travel Association (NBTA) annual convention and exhibition last month.
Launching a new Take Action tagline with a 'Business Action Hero' direct response campaign and comic book, TRX surveyed travel managers at NBTA, asking them to describe their top corporate travel villain. According to nearly 200 survey respondents, the most heinous of industry villains are policy compliance (28%) and reliable and comprehensive travel data reporting (21%).
The traffic at TRX's NBTA booth was consistent with survey results. A record number of attendees visited TRX to see demonstrations of the TRAVELTRAX travel data reporting application, the RESX corporate online booking site, and TRX Travel Analytics travel spend management solution - all designed to help corporate travel managers improve access to actionable data and tools to help monitor, manage, and improve compliance and find cost savings opportunities.
Survey respondents cited numerous other travel industry 'bad guys' ranging from inventory fragmentation (7%), executive support for corporate policies and official mandates (6%), airline on-time performance (6%), and hotel rate loading and auditing (6%).
A sourcing manager at a Fortune 100 company that spends over $240 million annually in travel and entertainment named her corporate travel villain, 'Maverick Mike. He does whatever he wants.' An executive assistant in charge of travel for her company had a similar perspective, 'Prima Donna. Travel policy rules bounce right off her.'
Travel data reporting complaints ranged from, 'I want to capture data with one report,' to 'It's time meetings data caught up with travel management data,' to the popular, 'I just want accurate data.'
Concluded TRX President & CEO Trip Davis, 'While we had fun with the survey to identify the top corporate travel villains, we're serious about understanding corporate travel managers' needs. Policy compliance and data access and reporting are real issues facing travel managers. We want to make sure they understand how TRX technology applications will help them take action on these challenges. TRAVELTRAX, RESX, TRX Travel Analytics all give managers better control over their travelers and over spending - helping them save their corporations money.'
surf's up......crikey
