revance recommends we price Daxi at 25% per unit cheaper than your regular botox price:
So if you are at $12/unit botox then they advise you charge $9/unit Daxxify. If you use 2x the units of Daxi, then a Daxxify treatment runs 50% more than Botox, but if the client sees 50 to 80% greater duration then it is a both a cost savings to the patient and a time savings by having less office visits each year, less needle sticks, etc.
So the patient benefit is clearly there.
The practice owner makes 82% more profit per treatment using Daxi instead of Botox when pricing it like this, but also sees the patient fewer visits so they typically will make the same profit each year on a Daxi patient while working 40% less. This assumes the injector is getting the lowest price tier for Daxi at $3.30/unit compared to Botox at $5.30/unit ($5.30/unit is the lowest tier price for Botox for large accounts after taking quarterly rebates into account and those are paid back to the account after the quarter ends). Botox regular price is $6.35/unit.
A typical patient using 40 units of Botox at $12/unit pays $480/treatment minus any Alle coupon (typically $20 to $30). The same patient doing 80 units of Daxxify would pay $720 or 50% more than botox but without any coupons currently (revance does not have a loyalty program like Allergan's Alle in place at this time).
Assuming 2 Daxi office visits a year: $1440 (6 month duration). If 2.4 visits a year (5 month treatment interval): $1728.
Assuming 4 Botox visits a year (3 month treatment interval): $1920 minus $80 in alle coupons: $1840. If 3.5 Botox Visits a year (3.5 month treatment interval): $1680 minus $70 alle: $1610. Overall, price is slightly better for Daxxify if it truly gets 60 to 75% greater treatment duration, but many clients I see are super happy with convenience of just 50% longer duration and are thrilled to death when they get close to 6 months duration compared to their prior 3 month Botox duration.
For the injector: 80 units of Daxxify at $9/unit - $3.30/unit cost = $456 profit per treatment. (70% greater profit per treatment for Daxxify)
Compared to Botox: 40 units at $12/unit - $5.30/unit cost = $268 profit per treatment (42% less profit per treatment for Botox)
I typically see 60 Botox clients for Neurotoxin a week = $16K profit/week with Botox.
Assuming I dont add new patients to my schedule then with Daxxify I will see 36 patients a week at same profit. I work 40% less and make the same amount of money.
I can then choose to add new patients to my practice going forward to fill the gaps in my schedule vacated because of my transition to Daxxify.
I hope I made the bull case for both the patient and provider in switching to Daxxify. I don't believe a lot of the analysts have truly worked the numbers to see the cost/benefit analysis in a clear way. This will become abundantly clear as new injectors gain confidence in their injection patterns and amounts as they follow up with their patients over the first 6 months, manage client expectations, and price it per unit as Revance recommends.
