Verb Technology Company Inc (VERB)

[Nspireaction]

VerbLIVE's Attribution Feature is going to be a killer feature on top of the already killer live app.


"The Attribution Feature is another industry first, an amazing verbLIVE feature we’ve kept under wraps until now. I call it one of the hyper-growth initiatives for Verb, and I credit our own McKinley Oswald with the original idea."

So how does it work? Suppose you wanted to host a verbLIVE event to promote and sell a new book, but your list of contacts and social media following isn’t that big? With the attribution feature, you can offer someone that does have a big list or following, and say, “Hey, I don’t really have a big following, so if you'll share my verbLIVE event with your contacts or followers, I’ll pay you a percentage of each book they buy through my verbLIVE event!”

So, if you know a few big-name influencers with massive followings, you could leverage their networks to help sell your books!

Now, think about it in the context of direct sales companies. So, I’ll host an event and get members of my team to invite their prospects to watch it, and my team members get credit for every sale to their prospects that they invited to my event, right? Powerful.

You can expect to see this in Q1, and because Verb already has a massive built-in audience for it, we think this can be big, right out of the gate in direct sales, and just think about the implications of this feature outside of direct sales. Think about how that could drive adoption and subscriptions for verbLIVE.