Hannover House Inc (HHSE)

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MYFLIX SEVEN TIERED Marketing Approach: SUPPLIER MARKETING



1). Supplier Marketing – The majority of the titles being offered on the Myflix platform are otherwise not available on any other streaming site. This is why many of our producer-supplier partners feel that their own outreach efforts will be useful in promoting specific title availabilities. Upon activation onto Myflix, we believe that many of the producers will want to assist with consumer outreach to notify contacts and colleagues of their titles' availability. We will encourage posting of title-specific news by producers onto FaceBook / Instagram and Twitter campaigns. How many of these targeted "friends of producers" will respond and choose to see the film on MyFlix? How many might sign-up for a trial (one-month) subscription? It’s impossible to know… however, we view these sorts of producer outreach campaigns as being mutually beneficial (to the producer and to Myflix), but coming at virtually no cost to Myflix. We believe that most producers will be motivated to post their title’s availability onto social media and to reach out to dozens (if not hundreds or thousands) of interested friends and colleagues.

http://hannoverhousemovies.blogspot.com/2019/11/hhse-s-1-registration-operational-plans.html


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