Thursday, June 13, 2019 7:32:06 AM
7:08 am ET June 13, 2019 (MarketWatch)
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Shares of Tyson Foods Inc. (TSN) rallied 1.7% in premarket trade Thursday, after the meat producer said it was entering the alternative protein market, as it unveiled new plant-based products under the Raised & Rooted brand. The company said it initial products it will launch this year include plant-based nuggets and "blended" burgers made with a combination of meat and plants. The company said its Aidells brand has also launched sausage and meatballs made with chicken and plant-based ingredients. "Today's consumers are seeking more protein options so we're creating new products for the growing number of people open to flexible diets that include both meat and plant-based protein," said Chief Executive Noel White. "For us, this is about 'and' -- not 'or.'" Tyson's announcement comes after Beyond Meat Inc.'s (http://www.marketwatch.com/story/beyond-meat-at-risk-as-competitors-like-impossible-burger-take-root-2019-06-12)(BYND) initial public offering was well received to say the least, as the stock closed Wednesday at $141.97, or nearly six-times the $25 IPO price. Tyson's stock has rallied 53.4% year to date through Wednesday, while the S&P 500 has gained 14.9%.
-Tomi Kilgore
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June 13, 2019 07:08 ET (11:08 GMT)
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