Naturally launches Natera FX health care products
2018-10-18 12:07 ET - News Release
Mr. Douglas Mason reports
NATURALLY SPLENDID LAUNCHES NATERA FX(TM) FOR PRACTITIONER MARKET SECURES $500,000 CDN COMMITMENT
Naturally Splendid Enterprises Ltd. officially launched Natera FX, an industry-first, hemp-based, practitioner-grade line of therapeutic health care products at the British Columbia Naturopathic Association's (BCNA) Advancing Naturopathic Medicine 2018 exhibition in Vancouver, B.C., on Oct. 12, 2018.
Naturally Splendid is pleased to have received an initial commitment of over $500,000 CDN from its Master Distributor who has access to over 2,000 naturopaths and healthcare professionals across Canada. The Natera FX products are designed to assist healthcare professionals optimize the nutritional "tool kits" within their existing lifestyle programs.
Natera FX products will be marketed directly to healthcare professionals including but not limited to; naturopaths; chiropractors; medical doctors; and pharmacies through a country-wide network of distributors and an e-commerce website at: www.naterafx.com.
Natera FX currently has 5 products that have received Natural Product Numbers (NPN's) from Health Canada as follows:
Relief: Anti Inflammatory Capsules (NPN No. 80082780)
Phyto Mood: Capsules (NPN No. 80084609)
Lean FX: Body Composition Formula -- Chocolate Banana (NPN No. 80087708)
Lean FX: Body Composition - Vanilla Carmel (NPN No. 80087708)
MVP: Multi Vitamin Phyto Nutrient (NPN No. 80085246)
Additionally, NSE has submitted an NPN application and is awaiting acceptance for the following:MATRIX: Bone and Joint Health Capsules (expected December 2018).
Natera FX has 5 other professionally formulated products developed for this line that do not require NPN numbers as follows:
Phyto Shake: Hemp Protein and Phytonutrient Blend - Chocolate Banana
Phyto Shake: Hemp Protein and Phytonutrient Blend - Vanilla Caramel
KETO Bars: Mango, Vanilla Chai, Super Greens, Hemp Heart Beet, Chocolate Maple Hazelnut, and Blueberry Lemon
DiaFibre: - Higher levels of soluble fibre for rapid gut motility - Tropical Mango
ConstiFibre: - Higher levels of insoluble fibre for passive gut motility - Pineapple Coconut
Bryan Carson, Naturally Splendid Executive Vice President of Marketing and Innovation stated, "This is a very exciting product launch as there are no comparable hemp-based products currently being marketed directly to healthcare practitioners. We have been working closely with doctors and formulators for almost 18 months to create a superior hemp product line designed for the practitioner market and we will continue to develop additional products and add SKUs strategically. NSE also plans to add cannabidiol (CBD) and other cannabinoids into future formulations as regulations allow."
Additionally, Naturally Splendid has engaged the services of Mr. Michael Li and WELLGENEX Sciences Inc. to guide the company and provide services to apply for Natural Product Numbers (NPN's) from Health Canada.
Michael Z.C. Li, MD, MSc, MBA has over 25 years of experience in the medical, nutrition, and natural health products sectors in Asia Pacific and North America with expertise in RandD, clinical trials, technology assessment, new product development, commercialization, business and market development as well as strategic planning. He has worked as a general physician and held various positions and project management roles in a number of private, public and multinational companies including the Kraft Heinz Company, Chai-Na-Ta Corp., National Research Council Canada, and Zuellig Group.
Wellgenex Sciences is a full-service professional company devoted to helping clients in life sciences, nutrition and natural health to bring innovative technologies and products to target marketplaces in Canada, the U.S. and Asia Pacific.
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About Naturally Splendid Enterprises Ltd.
Naturally Splendid is a biotechnology and consumer products company that is developing, producing, commercializing, and licensing an entirely new generation of plant-derived, bioactive ingredients, nutrient dense foods, and related products. Naturally Splendid is building an expanding portfolio of patents (issued and pending) and proprietary intellectual property focused on the commercial uses of industrial hemp and marijuana cannabinoid compounds in a broad spectrum of applications.
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