GREAT NEW NEWS !!!!
Red Bull Joins uWink's Marketing Partnership Program
Business Wire - October 17, 2006 8:30 AM ET
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uWink, Inc. (OTCBB:UWNK), a publicly-held digital entertainment company, today announced that Red Bull has joined uWink's marketing partnership program. Through the program, uWink will provide Red Bull with premier placement on uWink's touch screen terminals while uWink guests eat, drink and play at their tables, and user data gathered at the terminals.
Red Bull is the third partner to sign on for uWink's recently unveiled Marketing Partnership Program which offers partners flexible messaging options, the opportunity for real-time customer response and unprecedented access to user data. uWink announced similar partnership agreements with Evian and Stockholm Vodka last month.
"The Red Bull brand represents a high-degree of intensity, excitement and energy. As such, finding innovative and fresh marketing mediums that accurately and instantly convey these brand attributes can be difficult," said Nolan Bushnell, CEO of uWink. "uWink's Marketing Partnership Program offers Red Bull a fun, unique and direct avenue to customers -- right when they're making their beverage decisions."
uWink is a new restaurant concept and the latest innovation from Nolan Bushnell, the founder and former CEO of Atari, Inc. (Nasdaq:ATAR) and the Chuck E. Cheese restaurant chain -- now CEC Entertainment, Inc. (NYSE:CEC). uWink is designed to offer new entertainment options (including games, movie trailers, horoscopes, and other media) for its customers, allowing tables to participate together, engage other tables, and eventually interact with guests and tables at other uWink restaurants. The first restaurant, which is fully staffed and in its final construction phase, will open shortly at the Westfield Promenade in Woodland Hills, California.
uWink, Inc. is a publicly-held digital entertainment company based in Los Angeles, California that develops interactive entertainment for restaurants, bars, and mobile devices. Led by entertainment and restaurant visionary Nolan Bushnell, founder and former CEO of Atari (Nasdaq:ATAR) and Chuck E. Cheese (NYSE:CEC), uWink is currently building a new entertainment dining experience called uWink that leverages uWink's proprietary network and entertainment software. For more information visit: www.uwink.com.
SOURCE: uWink, Inc.
uWink
Alissa Bushnell, 415-235-9532
alissa@uwink.com
or
104 West Partners
Ashley Cox Cohen, 303-522-0783
ashley.cohen@104degreeswest.com
