Absolutely! I personally talked to Bruce on the phone two years ago. We talked for approximately 20 minutes. He stated very clearly that his goal is SELL his business to a high bidder. He also stated that he has absolutely NO intention of being a provider (supplier) of his invention to either distributors nor directly to the customers. We wants no part of advertising, sales, accounting, manufacturing, etc. He just wants to make a small fortune selling his invention to a high bidder.
This is not new information. He has made this statement to others as well. Not much of a a business model is it!
In my view, without a list of customers who paid for and use his product, it will be difficult for him to get rich off just selling his invention to a high bidder.
