OTTV NEWS OUT...Tuesday, November 21 2017 9:00 AM, EST VIVA Entertainment Group Signs Agreement With Oi2 Media Group to act as Lead Advertising Sales Agent Covering North America PR Newswire "Press Releases US - English"
MIAMI , November 21, 2017 /PRNewswire/ --
VIVA Entertainment Group , Inc.(OTTV)("VIVA" or "the Company"), a distributor of Over-The-Top (OTT) IPTV content to consumers in a bundled subscription format, today announced that it has signed an agreement with Oi2 Media Group whereby Oi2 will act as lead advertising sales agent for the VIVA LIVE TV App. The agreement extends to network and national spot advertising sales, and in-program sponsorships and advertising in the United States , its territories, and Canada for all VIVA LIVE TV APP channels and content. Under the terms of the Agreement, Oi2 will share revenues on all advertising and sponsorships revenues generated, as well as assign approximately 15 advertising specialists to work on behalf of Viva.
VIVA Chief Executive Officer, Johnny Falcones , commented, "As OTT continues its rapid expansion ofpulling consumers away from traditional cable companies, a significant new revenue opportunity is developing in the way advertising reaches consumers. In fact, OTT ad revenues made significant contributions to recent earnings reports as disclosed by industry leaders like Roku. From where we sit, as our viewership and subscription base expand, we too, see a huge window of opportunity to increase revenues through in-program advertising and sponsorships. The simple reality is the viewers are increasingly abandoning conventional programming delivery providers such as cable and satellite in favor of no-contract streaming providers like VIVA. The reasoning is simple-we provide a lower cost alternative that allows viewers to selectively pay for and watch those programs and channels they prefer without the headache and expense of long-term contracts, bundles, and hardware. This quantum shift in how viewers choose to receive content will naturally be followed by advertising dollars. Our agreement with Oi2, a recognized leader in monetizing network advertising sales inventory, positions us to capture these revenues as an add on to subscription income."
Anthony Michael Hernandez , CEO of Oi2 Media stated,"The American television viewer, for the first time since the inception of TV as a medium, now holds the ultimate power to watch what they want, when they want to, and how they want. As this migration of consumer behavior continues to grow, our plan is to deliver a captivated audience to advertising brands and sponsors looking to reach this important population segment. We anticipate that as Viva Live TV grows its audience, and consumers continue to become ever more adopting to advertising within OTT delivered content, Oi2 and Viva will be well positioned to capitalize on these new streams of revenue."
About VIVA Entertainment Group, Inc.
VIVA Entertainment Group, Inc. is a global entertainment and technology company connecting content owners and video distributors to deliver premium content on any smart device with a screen. Viva is a service providerof an OTT system through which television services are delivered using the Internet protocol suite over a network such as the Internet, instead of being delivered through traditional terrestrial, satellite signal and cable television formats. Viva, your entertainment partner, provides subscribers access to the content they want anywhere, anytime. With a WiFi connection our customers can watch Live TV from around the world, TV shows, as well as movies on demand, Tele-video conference and many other interactive features. Independent and Major film studios, television networks, Telecoms, Cable Companies, and emerging ISPS partner with Viva for enhanced capabilities in multi-platform video distribution. The only true end-to-end provider of premium content technology services, VIVA looks to license and deliver to traditional and OTT video distributors across the world
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