FVRD such a good move to focus on Ethereum early on in app development. Look at the list of international financial institutions working to integrate it with normal business markets. Even one of these, like Credit Suisse, would be huge news:
"As stated by Reuters, “the Enterprise Ethereum Alliance (EEA) will work to "enhance the privacy, security and scalability of the Ethereum blockchain, making it better suited to business applications," according to the founding companies. Members of the 30-strong group also include Accenture Plc, Banco Santander, BP Plc, Credit Suisse Group AG, UBS Group AG, Banco Bilbao Vizcaya Argentaria, ING Groep NV, Bank of New York Mellon Corp, Thomson Reuters Corp (and startups ConsenSys and BlockApps.”"