Ethereum might have one fourth the market share of BitCoin, but the faster growth rate is due to a greater sensitivity to actual business applications and not just being geek friendly. Very smart move to incorporate into the BitTrader platform early on in development:
"...the market cap of Bitcoin is in the $105 Billion range, while Ethereum currently trails behind at a market cap currently in the $29 Billion range. Year to date, Ethereum's growth is greater than 2,600% which is more than triple Bitcoin growth YTD.
As stated by Reuters, “the Enterprise Ethereum Alliance (EEA) will work to "enhance the privacy, security and scalability of the Ethereum blockchain, making it better suited to business applications," according to the founding companies. Members of the 30-strong group also include Accenture Plc, Banco Santander, BP Plc, Credit Suisse Group AG, UBS Group AG, Banco Bilbao Vizcaya Argentaria, ING Groep NV, Bank of New York Mellon Corp, Thomson Reuters Corp (and startups ConsenSys and BlockApps.”
“We intend to integrate the ability to trade additional digital currencies and tokens to the exchange as various currencies grow in popularity and demand. Working to add Ethereum at this early stage of our development of the trading exchange makes perfect sense given the enthusiasm of large, well-known companies have for the Ethereum blockchain,” stated Craig Coaches, President of Favored Inc."
