Decision Diagnostics Corp (DECN)

[nonsequetor]

FROM THE 3RD QUARTER REPORT FILED NOV 14, 2017

In June 2017 the company was contacted by a “big box” pharmacy chain, and in September 2017 by a large grocery chain, each wanting to exclusively enter into private label arrangements for our products. The company agreed to use its Alltara! brand name with the “big box” arrangement and will introduce this exclusive private label version of our GenUltimate!, GenChoice!, and GenPrecis! products, named Alltara Ultimate, Alltara Choice,and Alltara Precis respectively. In September 2017 the company filed for additional trademarks to facilitate the arrangement with the large grocer and others.

While the GenUltimate!, GenSure! and GenChoice! products fall into our current business model, that of making alternative products for legacy glucose meters, the GenPrecis! product is different. GenPrecis! will be a meter(s) and strip system, both of our own manufacture. We designed GenPrecis! for two specific markets, the Type1 diabetic market, and the Type 2 (adult on-set) diabetic market where the need for precision is paramount. The major feature of GenPrecis! will be its ability to provide diabetics with unapparelled precise glucose answers. GenPrecis will be built to correct for the largest mitigating factor in glucose monitoring, the correction of either more abundance or lack of abundance of red cells (hematocrit or HCT) in the diabetics’ blood. There will be two versions of the GenPrecis! meter, one designed primarily for children, specifically children attempting to live (close to) normal lives where their lives will be enhanced by an ability to maintain, through the human evolved GenPrecis! meter, 24/7electronic communication with physicians, care givers and parents. The second version of the GenPrecis! meter will allow Type 2 diabetics to monitor their glucose similarly to current methods, but with the previously mentioned unparalleled precision.

The company estimates, and has verified through a large marketing research firm, that GenPrecis! could eventually achieve a 6% worldwide market share. The higher part of that market share will be in the U.S. and Canada where the anticipated share will be 8.5%. To achieve this success/market share we have determined that heavily resourced partners are needed. The company envisions two partners, one to service the U.S. and a second to service the rest of the world. To that end, the company has chosen a large “big box” to partner with us in the U.S., and in Canada the U.S. “big box” Canadian subsidiary. Within the next 30 days, the exclusive private label versions of GenUltimate!, GenChoice! and GenPrecis! will be posted to the company’s web sites. Of course there are many tasks still to be accomplished, particularly with the live patient trials and the regulatory pre-market approvals required through the FDA, but the company is pleased with its choice of marketing “muscle.”