Should be interesting to read what Michel Doukeris, the new CEO of Anheuser-Busch, wants to do to revive declining U.S. sales.
He has done a great job elsewhere and has a terrific resume. He has been responsible for some of the biggest regional growth in the whole company worldwide.
In the U.S. he championed the creation of The High End business unit which now has more than 5 billion USD in global sales. That's 8% of BUD's total revenues.
Resume:
Michel Doukeris joined our company in 1996 and held sales positions of increasing responsibility before becoming Vice President Soft Drinks for our Latin America North Zone in 2008. He was appointed President AB InBev China in January 2010 and Zone President Asia Pacific in January 2013.
Under Michel’s leadership, AB InBev outperformed the industry in several key metrics, including growth in volumes and earnings, over five years. During his tenure in China, he oversaw Budweiser’s rapid growth, helping to make China Budweiser’s largest growth market.
Michel also championed the creation of The High End business unit, first created in China and the US then expanded to 22 countries around the world during his tenure as Chief Sales Officer. The High End business unit now has more than 5 billion USD in global sales and significant share gains in the premium segment across markets. In addition, he executed a successful new strategy for AB InBev in South Korea, a developed three tier market where we are a leader in the country.
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