Apple's secret device is in the works
“Apple Inc., seeking a breakthrough product to succeed the iPhone, aims to have technology ready for an augmented-reality headset in 2019 and could ship a product as early as 2020.”
That’s the opening to a Bloomberg Technology article that appeared on Wednesday courtesy of Mark Gurman.
Gurman, for those who don’t know, is an incredibly reliable source for Apple leaks. He built his reputation early on as the “scoop machine” writing for a blog called 9to5Mac.
In 2012, when Gurman was still just a teenager in high school, he managed to obtain a photo of stolen iPhone 5 enclosures four months before the phone’s official reveal. He then leaked that information on the 9to5Mac blog, putting his name in the spotlight.
Since then, Gurman has broken numerous stories on the iPad, Siri, the iPhone 8, and a slew of other Apple developments, solidifying his reliability and earning himself a full-time position at Bloomberg.
Gurman has been so successful at exposing Apple’s highly secretive product information, in fact, that the company has reportedly put a team of former NSA, Secret Service, and FBI agents on his tail.
These guys are said to be part of an elite investigation unit within Apple’s Global Security team called New Product Security. The team even comes with the cool, authoritative acronym: NPS. That might sound crazy that a corporation has its own investigative unit, but it’s true.
The point, though, is that when Gurman leaks something about Apple, it is rarely a matter of speculation. He has had contacts within the company for years and, despite Apple’s best efforts to stop him, still sports the track record to back up what he says.
That’s why when Gurman tells us that Apple is aiming to launch a standalone augmented reality headset to succeed the iPhone, your ears should perk up as an investor.
