Ayala Pharmaceuticals Inc (ADXS)

[Bourbon_on_my_cornflakes]

Go back and look, I have added 5 links.

Here are some more:

Loss aversion and anchoring

People can make bad economic choices based on something Thaler dubbed the “endowment effect,” which is the theory that people value things more highly when they own them. In other words, you’d ask for more money for selling something that you own than what you would be willing to pay to buy the same thing.

This relates to another key theory, known as loss aversion. People experience the negative feeling of loss more strongly than they feel the positive sense of a gain of the same size. This is also impacted by anchoring: If you are selling an item, your reference point is most likely to be the price you paid for something. Even if the value of that item is now demonstrably worth less, you are anchored to the purchase price, in part because you want to avoid that sense of loss. This can lead to pain in financial markets, in particular. This explains blueeye to a T:

https://qz.com/1098078/behavioral-economics-the-flaws-that-economics-nobel-prize-winner-richard-thaler-wants-you-to-know-about-yourself/

http://people.hbs.edu/nashraf/marketplaceofperceptions.pdf

this book lists the problem and the reason for a sell discipline

"they explain why so many otherwise savvy people make foolish financial choices: why investors are too quick to sell winning stocks and too slow to sell losing shares"

Just think of all the people who post on these boards who say they should have kept those shares of Apple or Amazon longer and they could have retired. Or the ones who held this dog too long, when Wiz told us it was broken at $14 two years ago.

https://www.amazon.com/Smart-People-Money-Mistakes-Correct/dp/1439163367?ie=UTF8&tag=farnamstreet-20&link_code=btl&camp=213689&creative=392969

Unlike some here, I speak from knowledge.