I've previously surmised it was Coco Libre selling out: 2.2M shares * 20% leak-out provision = 440K shares per month.
Know the buyer of a big block today, if 440K shares were all that were being sold, the stock price should have gone up.
I surmise Marley must be selling their shares, too. Assumed they wouldn't given their ownership interest in House of Marley. 5.2M shares (Coco and Marley combined) * 20% = 1.04M shares per month. ~20 trading days per month = over 50K shares per day. 50K / day isn't a problem for a day, a week, etc. After 2.5 months, it's becoming toxic.