All of this hit me this morning in the shower (I can think clearly in there lol), and it makes total sense. If they can hold back and broadcast to a much larger audience AND go to where the money currently is, why not wait to start releasing everything. Not sure why I didn't think of that scenario before but it really does make a lot of sense.
The way I'm seeing it now, I would agree that the current Canadian MJ market has gone on a massive run the last 1.5-2 weeks. If OWCP can cross list by the end of the year, it's possible for people to start taking profits from those companies and see OWCP as a greatly undervalued company to get in on the ground floor on. If we can get the timing right here OWCP management could come out looking brilliant. All of this is wishful thinking at the moment though.