Wimusky, I go to a Marcus theater too and it's near by. AMC is the other option in a mall near by as well. So for me, it's either AMC or Marcus depends on if I go with friends who wants to meet at the mall or I go with wife and we would simply go to Marcus. The Tuesday deals are sweet, and for the past years, I've went to movies on Tuesdays just because of the 5$ deal.
Movie pass I see it as more flexible since I can use it at either AMC or Marcus. And if I can't make it on a Tuesday, it would be an alternative that allows me to see movies any other day of the week. However, I don't like the app doesn't allow you to purchase ticket in advance yet or pick seat. Only certain participating theaters has that option. That's a problem MP is working to fix and forge relationships with theaters to provide better experience.
I can see that most people probably don't watch many movies at all. Cus, I myself, I haven't found interest in other films other than Thor, Justice League and Starwars this season. On the other hand, wife wants to see other stuff, so we have that conflict of interested films we each wants to see and we usually accompany each other.
So if I have 3 films I want to see, and she got 3 more she wants to see, that makes total of 6 films we likely go together. With Movie Pass I am paying 20$ a month for the both of us. And for the month of Nov and Dec, we're paying 40$ for 6 films for the two of us. Any other films we watch would be no additional cost. I like that flexibility.
I think MP is going to take time to build that relationship with theaters. Eventually it will offer promotional and loyalty programs too . The biggest thing with MP is that it cause people to venture and see other stuff that cost them no additional spending.
Recent report shown 16% of low cost films were paid for by MP members, but only 1% of the ticket sales for Thor for one weekend. That's a clear indication that people are watching more films other than the big budget big name. It's only been about 3 month of time since the 9.95 plan.
As MP membership grows in number in the coming years, thicket sales is going to be bigger and bigger percentage. I think theaters will eventually become depended on MP.