Yes, incremental is EXACTLY what I'm saying because the shotgun approach hasn't worked and won't work because as we stand now they don't have the money for 6-12 stores even if Parsi could pull that off, which he hasn't.
That leads to scaling down the shotgun approach into something more focused, realistic, and doable.
They can get "exponential" later when they have the funds and experience of execution. They cannot open one more as it stands today, how are they going to go exponential with a bunch of part-time consultants and specialists and a couple full timers? BTW, the offering isn't going raise enough for 6-12 stores anyway.
They aren't McDonald's that can snap their fingers and open up 5, 10, 20 or more stores.
Again...focus. walk...then run.
Stock manipulation according to the SEC. "Making false or misleading statements about a company."
